Conditional Rewards

    Air Bank

    Acquisition
    Finance
    Activation
    CZE
    2023

    Air Bank CZE introduces a two-level reward system where higher-tier benefits (Ziju s Air Bank) unlock only when customers meet specific conditions like 5 card payments and a monthly income of 25,000 CZK. This tiered approach drives consistent engagement and loyalty.

    Use Cases

    Enhance customer loyalty and engagement by offering tiered rewards that unlock based on specific spending and income benchmarks.

    Innovation Metrics

    30%

    Penetration

    2,5€

    Willingness to pay

    20%

    Customer growth

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    Innovation Flow

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    Ziju s Air Bank - Screen A

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