Mobile data game

Cellfie GEO launches a steps challenge that gives users 200 MB daily when customers connect health data and complete 5 000 steps, turning walking into an easy way to earn extra internet.

Glo NGA launches a gamified bonus data reward system in partnership with OPay, offering users up to 1.80 GB of free data for completing in-app tasks. New users are rewarded simply for registering, while existing users unlock additional data through ongoing activity. The initiative transforms the app into a self-service loyalty hub with full transparency via earned data and claim history tracking.

EE GBR launches a loyalty rewards programme that grants customers points for their purchases, redeemable directly for mobile data boosts. The scheme creates a closed-loop incentive system tying spending behaviour to network benefit rewards. This differentiates EE by embedding data as a loyalty currency rather than traditional cash-back or voucher mechanics.

O2 CZE added in-app quizzes with prizes like an iPhone 15 and free 24-hour unlimited data passes called Data Naplno, both activated through the Moje O2 app. Gamified contests and on-demand data rewards give users a reason to open the app regularly, turning self-service into a retention and engagement channel.

GOMO SGP introduced the Data Bank, enabling users to store unused mobile data and exchange it for perks, with limits of 500GB for 5G users and 100GB for 4G users.

2degrees NZL launches a gamified data reward experience where data packages are at random physical locations across the country. Customers must travel to the drop locations and claim their reward by scanning a code in the 2degrees app. The initiative drives foot traffic, app engagement, and brand loyalty through real-world treasure-hunt mechanics.

GOMO SGP enables users to store unused mobile data for unlimited time, and exchange it for perks, with limits of 500 GB for 5G users and 100 GB for 4G users. For reaching these perks users need to upgrade their tariff.

Telkomsel IDN rewards app usage with points that users can redeem inapp for digital entertainment, discounts or data, making engagement fun and loyalty instantly rewarding.

Giga! SGP launched a campaign where users scan any letter 'E' around them to win prizes and promo codes for its new 5G eSIM plans, creating an interactive and engaging launch experience.

TMobile CZE introduced new minigames in their app – Magenta Gems and World of Digit. TMobile continuously develops inapp entertainment to engage customers during idle moments and boost app usage throughout the year.

TMobile CZE launched a soccer game within the app during the championship event, making users feel included while the event is happening.

Singtel SGP adds interactive quizzes and prize campaigns directly into the telecom app to promote products and customer participation. Gamified questions, reward mechanics and branded giveaways create a more engaging experience that keeps users returning to explore services and offers.

Telenor PAK offered 500MB of free mobile data to anyone who downloaded the app, promoting the incentive through a social media campaign to drive installs. The no-strings data reward lowers the barrier to app adoption and shifts account management, bundle activation, and bill payments into a self-service channel.

Infinix NGA launches a Free Data Day feature embedded in its Wallet app, offering users a complimentary data coupon every Friday redeemable with a single tap. The weekly reward builds a consistent habit of app engagement while ancillary services such as airtime top-ups and bill payments monetize the retained audience. The recurring incentive model differentiates it from one-off promotions by creating a predictable, loyalty-driving ritual.

Etisalat AFG lets noncustomers explore the app and try “Spin & Win” to win free data or minutes. By spinning first and then creating an account, they unlock a joining bonus, turning curiosity into conversion and leading them toward bundle purchases and regular app use.

Giga! SGP offered free data on rainy days during autumn via its app, enhancing the customer experience with weatherbased rewards and dynamic ads as part of its "Feeling Good" campaign.

EE GBR introduced Data Parachute on its refreshed pay-as-you-go plans, automatically delivering 1GB of free 5G data when users ran out. The safety-net feature keeps users connected for essentials like messaging and navigation until they could top up, with plans also adding data rollover and loyalty boosts.

Telenor PAK built a "Test Your Skills" trivia quiz into its app, presenting daily multiple-choice questions with images across general knowledge topics and rewarding correct answers with free MBs or personalized bundle offers. The edutainment mechanic creates a daily habit loop where users return for the quiz, earn small data rewards, and get exposed to tailored upsell offers after completing each round.

Etisalat ARE launches a peer-to-peer data credit gifting feature that lets users send preset or custom data amounts (25–300 RED) to any mobile number directly from the app. Recipients must create an Etisalat account to redeem the gift, effectively turning each transfer into an organic user acquisition funnel. Support for multiple recipient accounts makes it equally suited for one-off gestures and recurring family data sharing.

Vodafone CZE launched Happy program, a gamified loyalty program letting users spin for weekly prizes, earn personalized discounts, and choose interests for tailored reward experiences.

Touch LBN built a data calculator into its app that lets users adjust sliders for web browsing, video streaming, music streaming, social media uploads, and app downloads across device types to estimate monthly usage and get a matching plan recommendation. The interactive tool removes guesswork from plan selection, guiding prospects toward the right tariff based on their actual habits and creating a natural path to purchase.

Cellfie sets up a summer chill zone on Batumi Beach, where visitors can relax, enjoy the vibe, and activate a special summer data pack right on the spot.

Silknet GEO provides loans in cooperation with Silk Bank, via the telco app’s loyalty tab. Customers can review loan details, apply online using telecom bill payments as guarantee, and receive a decision within 3 minutes.

Slovak Telekom SVK launches Magenta Moments, a gamified in-app loyalty program integrated into the Môj Telekom app where users collect hearts and redeem them for 400+ offers from 300 partners including Cinemax, Wolt, and Slovnaft. The program reached 500,000 users within its first year, making it one of the fastest-scaling telco loyalty initiatives in the region. Its key differentiator is the seamless blend of third-party partner rewards with Telekom's own unlimited data packs as the top-redeemed benefit.

Lyca GBR introduces rewards, giving users app-based access to exclusive offers, discounts, and perks from lifestyle brands across tech, travel, food, fashion, fitness, and entertainment.

Telkomsel IDN runs dunia games, a top up storefront where users buy diamonds, UC, and vouchers for free fire, mobile legends, PUBG mobile, and Call of Duty mobile, paying with prepaid credit. Charging purchases to airtime reaches gamers without a card and turns prepaid credit into a gaming wallet.

Virgin Mobile UAE let users share up to 10GB of local data per month via the app with friends on eligible plans, offering a flexible way to help others stay connected without extra charges.

Omantel OMN launches a loyalty rewards program embedded directly within its mobile app, awarding customers points for every transaction completed through the platform. Accumulated points can be redeemed for additional services such as data packages or free calling minutes. The program incentivizes app engagement while giving customers tangible value for their digital interactions.

Airtel IND launches a one-tap in-app rewards system offering users free data bundles and transaction discounts directly within its mobile app. Each reward displays its earn date, validity period, and remaining uses, giving customers full transparency over their benefits. App-exclusive perks such as 1 GB data bonuses incentivize regular app engagement and reinforce loyalty by rewarding users simply for staying on the network.

Singtel SGP launches a wellness-driven data rewards program that grants customers 3 GB of bonus mobile data each month for hitting a 10,000 daily steps goal tracked via third-party step counter integration. The program extends engagement through competitive challenges where users can vie for larger data rewards by reaching higher step thresholds. The key differentiator is the direct conversion of physical activity into tangible telecom benefits, blending health incentives with customer retention.