
Deutsche Telekom
Deutsche Telekom DEU combines Mobile.ID for smartphone-based access via Bluetooth/NFC with Magenta AI Call Assistant for live translation, recommendations, and scheduling during calls without any additional app needed. It turns telecom into a secure identity and AI service layer.
30%
Penetration
3.5€
Willingness to pay
DAU
Engagement


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Inapp smart search
by Deutsche Telekom
Deutsche Telekom GER offers customers free AI search in the MeinMagenta app, providing realtime answers, curated articles, and Pro perks, enhancing the customer experience with advanced AI tools.

Voice-first assistant
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T-mobile CZE unveiled magenta AI and an AI phone using partners like Perplexity, Google Cloud AI, and ElevenLabs to handle bookings, translations, and content creation via voice, no apps needed, with many features also in the Mein Magenta app for existing phones.

AI customer support
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TMobile USA partnered with OpenAI to launch a tool that allows users to receive faster, AIdriven customer support. Users get personalized, proactive assistance through realtime data and AI decisionmaking.

AI assistant inline end-to-end invoice payment
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T-Mobile USA launches an AI assistant capable of handling end-to-end invoice payment directly within the chat interface. Customers can initiate and complete the full payment flow through a conversational prompt, requiring only a few taps. The key differentiator is the fully inline experience, no redirects or manual navigation required.

eSIM transfer
by Deutsche Telekom
Deutsche Telekom DEU enables seamless eSIM transfer between major mobile operating systems, Android and iOS, allowing customers to move their number and plan effortlessly while ensuring eligibility and security through automated system checks.

AI call agent with deepfake voice fraud detection
by LG U+
LG U+ KOR expanded ixi-O into an AI call agent combining on-device EXAONE and Gemini 2.5 Flash Live to answer calls, add live subtitles, and summarize next steps. Real-time voice-phishing and deepfake-voice detection warns users to hang up, and shared signals with KB Kookmin Bank help stop fraud earlier.

ChatGPT free access
by Telefonica
Telefonica DEU introduced a promotion providing 6 months of free ChatGPT use to its customers, enabling AI-powered conversations and assistance.

AI assistant with predictive question suggestions
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Verizon USA embeds an AI assistant that predicts likely questions from live app context, recent account events, and peer behavior. It suggests the next best prompt before users type, making support feel faster, smarter, and easier to navigate.

AI assistant
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Verizon USA AI Assistant proactively explains bills by summarizing totals, comparing past months, and clearly showing what increased or decreased. It connects insights with actions like reviewing details, enrolling in autopay, or paying instantly, making billing simple and stress-free.

Real-time voice call translation across 19 languages
by Optus
Optus AUS launched call translate in its app, using Google cloud to translate voice calls between 19 languages in real time on a standard phone call. The feature helps non-English speakers handle everyday tasks like booking appointments or contacting businesses, turning the telco app into a language accessibility tool.

App redesign centered around an AI Assistant called Andi
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AT&T USA redesigned its mobile app into a unified self-care hub for wireless and home internet services, powered by a GenAI assistant. Users could manage all connected devices, set family downtime schedules, shop plans and devices, and trial services directly in the app for the first time.

Biometric face-scan identity verification via Mastercard Digital ID
by Optus
Optus AUS launches a biometric identity verification flow that matches a user's live face scan to their identity document via Mastercard Digital ID. The guided experience includes real-time oval face alignment, visibility instructions, and a liveness check to confirm the user is physically present. This digital-first pairing path eliminates the need for branch visits or mailed verification codes, streamlining onboarding entirely within the app.

Real-time voice alteration during calls per minute
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Telkomsel IDN offers Magic Call, a service that alters the caller's voice in real time during a call, with several voice options switched by pressing a key mid conversation. Charged per minute rather than as a flat subscription, it turns voice calling into a playful paid feature that works on any handset without an app.

IMEI-linked automatic trade-in upgrade offers
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T-Mobile USA launches an early upgrade feature that automatically links each customer device to their account via the T-Life app using the device's IMEI. The system leverages IMEI data to generate accurate trade-in value estimates in real time, which are then used to surface personalized offers for new devices directly within the app. The key differentiator is the seamless, app-native device identification that removes manual trade-in assessment steps and streamlines the upgrade journey.

Unified swipeable device cards for all account services
by Vodafone
Vodafone DEU shows each user their remaining high speed data with a GigaDepot top up link, then opens a product overlay listing every product on the account, from mobile lines to home internet, as swipeable device cards. Grouping all services under one view lets a user or admin jump between lines and fixed products without switching apps.

AI phone calling
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Bland AI can send and receive up to 500 000+ phone calls at the same time. It can be programmed for any topic and responds in anyone's voice. AI agents can serve as customer service or assistants of any kind.

Digital receptionist
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AT&T USA is piloting a network-integrated AI receptionist that screens incoming calls, filters out spam and fraud attempts, and authenticates legitimate callers using user-defined rules.

In-app Emirates ID renewal for telecom registration
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Du UAE simplified Emirates ID renewal directly in the du app, letting users update their mandatory telecom registration via pass without visiting a store. In-app ID processing removes a common friction point, turning a regulatory requirement into a reason to download and keep the operator's self-service app.

Unified home screen merging usage, loyalty, and upsells
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Vodafone DEU bundles data usage, extra charges, the Vodafone Happy loyalty program, and a Red+ data sharing card on the home screen, with a discover section promoting exclusive rewards. An offers tab splits into recommendations and loyalty benefits with GigaPartner vouchers and coupon codes, keeping upsells and retention perks in the same app the user checks for usage.

Banking&telco services in one app
by Majority
Majority USA mobile banking app targets immigrants to the US. Users can open a bank account without a Social Security number, and they can even call their contacts directly from the app.
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AI-powered anti-fraud
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Truecaller SWE announced a new AI-powered anti-fraud feature named search context, aimed at helping users stay vigilant regarding fraud numbers that called them.

Fully digital end-to-end tariff acquisition flow
by Yettel
Yettel HUN launches a fully digital tariff acquisition flow allowing new customers to sign up entirely via mobile app. The process covers digital registration, automated KYC with ID scanning, eSIM provisioning, and card-on-file setup — eliminating any need to visit a physical store. The end-to-end paperless journey sets a new benchmark for frictionless telco onboarding in the Czech market.

Live translation
by Samsung
Samsung KOR implemented AI features directly into its Galaxy S24 series. One of the features is Live Translate during voice calls which happens directly on the device. After starting the call, user chooses their languages. Live Translate can be preset for specific contacts for every call the user receives.

Contract-milestone push for targeted upgrade nudge
by Telekom Deutschland
Telekom DEU launches a contract-milestone push notification that alerts customers exactly when their commitment is about to expire, pairing the message with a curated phone upgrade and bundled gift on a selected tariff. By anchoring outreach to a high-intent lifecycle moment rather than a generic campaign date, the approach drives renewal conversations at the precise window when customers are most receptive. Delivering the nudge via push ensures reach beyond the app, capturing users who may not actively browse offers on their own.

Unified direct Debit one-tap checkout consolidation
by EE
EE GBR launches a unified Direct Debit checkout that consolidates device, plan, extras, and insurance into a single monthly bank deduction using stored credentials. The fully in-app flow eliminates manual entry and redirects, reducing the final purchase step to a single confirmation tap. Integration with Apple fast checkout and biometric authentication further accelerates approval via face or fingerprint scan.

Dark web personal data monitoring service
by Telkomsel
Telkomsel IDN offers a privacy protection service that monitors personal data across the dark web and alerts users to potential misuse. It combines monitoring with financial protection against identity theft losses. This creates a strong safety net and increases confidence in digital security.

AI self-optimizing Wi-Fi network management app
by Midco
Midco USA launches a redesigned Wi-Fi management app featuring a simplified tabbed navigation bar for streamlined network discovery and control. The app introduces dedicated sections for connected people and devices, a live activity newsfeed, and quick-access settings. Its key differentiator is built-in AI that automatically self-optimizes the network in real time as devices join or leave.

Security features inside telco app
by Telia
Telia Lietuva LTU launches Telia SAFE, an all-in-one cybersecurity feature combining antivirus, VPN, password vault, ID monitoring, and parental controls. Centralizing digital protection in one interface makes online safety simple, visible, and accessible for everyday users.

AI Voice assistant
by Volkswagen
Volkswagen DEU is integrating ChatGPT into its cars equipped with the IDA voice assistant. This feature allows drivers to have AIbased conversations and get information handsfree.

Authenticated in-app calling skips manual verification
by mBank
mBank CZE launches an in-app authenticated calling feature that connects users directly to mLine support without manual identity verification. The app passes authentication credentials automatically, eliminating repetitive security checks during the call. A confirmation dialog is shown before dialing, making the handoff transparent and the support experience significantly faster.
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