
EE
EE GBR launched WiFi boosting modes that adapt broadband performance to user activity like gaming, working, or streaming, with one-tap activation in the app. Real-time optimization by use case ensures smoother, interruption-free digital experiences at home.
33%
Penetration
3€
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Wi-Fi control hub with network health monitoring
by EE
My EE GBR gives users a Wi-Fi control hub showing router status, stable connection, signal strength, speed, password sharing, and safety toggles. Clear health checks and one-tap testing make network care easier, improving confidence and self-service.

Unified home WiFi management with QR guest access
by Virgin Media
Virgin Media GBR launches a dedicated home WiFi management app that gives customers full control over their home network from a single interface. The app enables intelligent whole-home speed scanning, remote hub rebooting, per-device WiFi pausing, and guest network creation via QR code. Its key differentiator is combining network diagnostics, hardware management, and customer self-service support — including FAQs, installation guides, and community forum access — in one unified experience.

Built-in 5G signal optimizer for home broadband
by Three
Three GBR launches a dedicated 5G Broadband app that guides users through home broadband setup and optimal hub placement. The app includes real-time signal strength measurement and connected device management in a single interface. The key differentiator is the built-in location-finding tool that helps customers maximize their 5G signal quality without needing technical support.

5G+ dedicated network slice for peak congestion
by EE
EE GBR launches Fast Lane, the UK's first commercial 5G+ network slice for consumers and small businesses, automatically moving eligible customers to a dedicated high-performance network lane during peak congestion. Available exclusively on the new Full Works Plus pay-monthly plan (£5 above the current Full Works tier) and on existing Full Works business plans with a compatible 5G+ device. The main differentiator is proactive, seamless congestion anticipation — rather than reactive throttling — making it the first commercial deployment of network slicing for both retail and SMB segments in the UK.

AI self-optimizing Wi-Fi network management app
by Midco
Midco USA launches a redesigned Wi-Fi management app featuring a simplified tabbed navigation bar for streamlined network discovery and control. The app introduces dedicated sections for connected people and devices, a live activity newsfeed, and quick-access settings. Its key differentiator is built-in AI that automatically self-optimizes the network in real time as devices join or leave.

Unified home Wi-Fi manager in telco app
by T-Mobile USA
T-Mobile USA launches a fully integrated home wi-fi manager within its T-Life app, giving customers a unified dashboard to monitor their router and manage their home network in one place. Users can share Wi-Fi credentials, run diagnostics, restart their gateway, and view all connected and disconnected devices directly from the app. The key differentiator is the seamless integration of network management into the existing customer app, eliminating the need for a separate router management tool.

5G home internet management with parental controls
by T-Mobile
T-Mobile USA launches an in-app home internet management suite for its 5G Gateway customers. The app features an interactive signal placement assistant, connected device monitoring, and family screen-time scheduling — all in one interface. The key differentiator is combining network optimization with parental controls, giving households both performance and safety tools without third-party add-ons.

Ultimate connectivity
by O2 UK
O2 GBR and Virgin Media GBR users get Volt benefits like double mobile data, faster broadband, better roaming, and WiFi guarantee when combining services from both providers.

App priority data
by Ericsson
Ericsson USA offers customers with the option to boost data speed for one specific app

AI-driven home Wi-Fi management with family wellbeing
by AT&T
AT&T USA launches a Smart Home Manager app that gives subscribers full control over their home Wi-Fi network, including device management, parental downtime schedules, and built-in internet security via ActiveArmor. Users can pause individual devices, set screen time limits, and receive real-time network health alerts and speed test results. The key differentiator is the combination of family digital wellbeing tools with AI-driven virtual troubleshooting and network-level threat protection in a single app.

Self-service home connectivity management and repair
by A1 Telekom Austria
A1 Telekom AUT launches an enhanced version of its A1 internet optimizer app, enabling customers to order additional internet speed, manage unsupported WiFi boosters, and perform self-service repairs directly from the app. New features include one-click Speedtest history reset and redesigned WiFi tips for a smoother user experience. The update focuses on empowering users with full self-service control over their home connectivity without needing to contact support.

Unified home internet management app
by Play
Play POL brings internet settings into one app, letting customers change router options, share guest Wi-Fi, test speed, and set parental controls. The wow factor is full home connectivity control in one place, making internet management easier and more empowering.

Hub and Wi-Fi speed comparison display
by Virgin
Virgin GBR shows hub and Wi-Fi speeds side by side after a home scan, highlighting performance differences between router and device. Clear comparison quickly reveals weak points, enabling faster fixes and improving overall connectivity visibility.

Racing game during WiFi speed testing
by WiFi Toolkit
WiFi Toolkit USA turns speed testing into a mini racing game that runs while measuring ping, upload, and download speed. Gamified feedback makes waiting more engaging, improving test completion and customer understanding of connection quality.

Per-event 5G speed boost for any carrier
by AT&T
AT&T USA launches Turbo Live, a 5G speed boost fans can buy at crowded live events, even for customers from rival carriers. Its wow factor is per-event, open-access connectivity on demand. It turns network congestion into a smoother, premium experience.

Unified home network self-service with multi-channel support
by Jio
Jio IND launches a unified self-service app enabling customers to fully manage their home network configuration, connected devices, and WiFi settings directly from their smartphones. Users can monitor and block paired devices, change network credentials, and control connection limits without contacting support. The key differentiator is an integrated multi-channel support layer combining chatbot, voice, FAQs, and video repair guides — reducing call centre dependency.

Drag-and-drop QoS scheduling with per-device overrides
by Cellcom
Cellcom ISR offers a My Priorities in its home wi-fi app that lets users rank traffic types like work, gaming, video and music, browsing, and file transfers by drag-and-drop priority, with up to three time-based schedules and per-device priority overrides. Schedule-based QoS lets households automatically shift bandwidth to work during weekdays and gaming on weekends without manual switching.

Plan advisor
by O2 Virgin Media
O2 and Virgin Media GBR enable users to take a quick quiz that recommends tailored broadband and mobile bundles, helping users optimize their services and unlock Volt benefits.

Guest Wi-Fi with smart auto-disable timing
by Midco
Midco USA lets users create a separate guest Wi-Fi with custom name, password, and auto-disable timing. Smart expiry options like hourly or end-of-day access add control and security, ensuring visitors stay connected without risking the main network.

Single eSIM auto-switches across four UK networks
by Fuse Mobile
Fuse Mobile GBR launches a multi-network eSIM plan that automatically connects users to whichever of EE, Three, Vodafone, or O2 offers the strongest signal at any given location. Three rolling monthly plans are available — Spark (5GB, £5.99), Pulse (10GB, £9.99), and Surge (15GB, £14.99) — with the top two tiers including roaming across 130+ countries at no extra cost. The main differentiator is seamless real-time network switching across all four major UK operators via a single eSIM, eliminating dead zones without requiring multiple SIM cards.

Speed boost 24h
by Vodafone
Vodafone CZE users with Basic+ can boost data speed to maximum for 24 hours, up to 5 times per month for free. Activation is in the app. Extra boosts are paid, useful for streaming or downloads.

Wi-Fi Pod mesh network management tools
by Virgin
Virgin GBR allows users to manage a Wi-Fi Pod with location setup, connection strength, device details, firmware view, find function, and remote reboot. Strong status labels and quick actions make mesh support simpler, improving coverage control and issue resolution.

Wi-Fi dashboard with shareable password and device insights
by Bell
Bell CAN shows a wi-fi dashboard in its app with a shareable wi-fi password, the most active device highlighted with its data consumption, a total device count and bandwidth used, and access point health for the home hub 2000 router. Surfacing the top data consumer and live access point status in one view lets households spot bandwidth hogs instantly and troubleshoot connectivity without calling support.

Unified home network dashboard with family controls
by TELUS
Telus CAN displays a home internet dashboard in the my wi-fi app showing real-time data usage against the plan cap, a wi-fi traffic breakdown by connected device with pause controls, and family profiles for managing kids and guests access. Putting usage, billing, device management, and parental controls in one overview gives households full visibility and control over their home network without touching the router.

Person-centered WiFi profiles with usage insights
by Xfinity
Xfinity USA launches a redesigned WiFi management tab that organizes the home network around people rather than devices. Each household member gets a dedicated profile showing active time, top apps used, and assigned devices, replacing the traditional hardware-first view. The key differentiator is turning a technical network interface into an intuitive household management tool centered on human behavior.

Per-device real-time network usage and AP report
by GoPioneer
GoPioneer USA displays a per-device network usage report in the my network tab showing real-time download and upload speeds, usage percentage, and which access point each device is connected to. Surfacing speed and access point data per device helps users spot bandwidth bottlenecks and identify whether a slow connection is a device issue or a placement problem with a specific satellite unit.
Unified AI router dashboard with parental controls
by Huawei
Huawei CHN launches AI Life, a mobile app that centralises home router management with real-time connection status, speed monitoring, and network diagnostics in a single dashboard. Users can configure guest Wi-Fi with custom passwords and speed limits, apply parental controls, and track 5G CPE data plans — all without accessing a browser-based admin panel. The key differentiator is unified control of multiple router models from one interface, eliminating the need for separate admin portals.

Home Wi-Fi settings unified control screen
by Jio
My Jio IND lets users manage home Wi-Fi settings in one screen, including network name, password, visibility, WPS, and device limits. Instant toggles and edit actions make router control simple, improving security and reducing setup frustration.

Per-device one-tap pause with family profiles
by TELUS
Telus CAN lists all connected devices in its app with per-device pause and play controls, family profile labels like parker, guests, and kids, and a "last active" sort to surface recent connections. One-tap pause lets parents or account holders instantly cut internet access to any device or profile without changing the wi-fi password or accessing the router directly.

Away internet plan
by T-Mobile
TMobile USA expanded its 5G Home Internet with a new premium tier for enhanced performance and introduced the “Away” plan for travelers needing reliable connectivity on the go. It redefines flexibility in how users stay connected.
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