
O2
O2 SVK offers customers a onehour unlimited data package for 1 EUR, promoted through a floating button in the app.
30%
Penetration
1€
Willingness to pay
5%
Revenue



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Unlimited data hour
by O2
O2 SVK offers customers one hour of unlimited data which is suitabile especially for work calls where customers don't want teams app to consume all of their monthly data

Explore mode
by O2
O2 SVK enables users to try a free monthly plan and join O2 Spolu to earn up to €120 per year, get 30 GB shared data, and manage group perks directly in the app without a contract.

Unlock unlimited data after ten 1GB top-ups
by Radosť
Radosť SVK features four colorful prepaid plans ranging from light usage to unlimited data, calls and SMS. A standout mechanic unlocks free unlimited data after ten extra 1 GB top-ups, while auto-renewal and debt control keep the experience frictionless and reliable.

EU-based cloud storage billed via telco invoice
by O2 Czech Republic
O2 CZE launches O2 Můj Cloud, a cloud storage service for photos, videos, and documents offering 300 GB for 59 CZK or 2 TB for 99 CZK, activated directly in the Moje O2 app and billed on the monthly O2 invoice. All data is stored exclusively in EU data centres, ensuring local data residency and regulatory compliance. The service positions itself as a significantly cheaper and privacy-friendlier alternative to global platforms like iCloud and Google One for Czech subscribers.

Summer data boost
by Orange
Orange SVK promotes unlimited summer data with entry plans from €19.47, encouraging users to stay connected and enjoy digital freedom wherever they are during the holiday season.

Speed boost 24h
by Vodafone
Vodafone CZE users with Basic+ can boost data speed to maximum for 24 hours, up to 5 times per month for free. Activation is in the app. Extra boosts are paid, useful for streaming or downloads.

Custom bonus bundles
by Vodafone
Vodafone CZE replaced ending Sazkamobil with new Oskarta. It brings more data, faster speed (256 kb/s after cap), customizable call/SMS/data bundles, autorenew via app, and a choice of bonuses for topups over 400 CZK.

Shared group rewards and pooled data for families
by O2 Slovakia
O2 SVK expanded O2 Spolu in its app, letting anyone with an O2 Paušál or home internet plan invite up to nine friends or family into a shared group. Members share monthly rewards, a pooled data reserve, and free roaming from as little as two connected programs, with benefits scaling higher as more members join.

Tariff with unlimited data during weekends
by T-Mobile
TMobile CZE provides customers summer offers with unlimited data during weekends as Acquisition tool for new customers from other operators and TMobile prepaid.

Referral link sharing
by O2 Slovakia
O2 SVK allows customers to share referral link to anyone and automatically add them into discount program calle O2 Spolu. By using this new option, customers can easily add even kids numbers into O2 Spolu to enjoy benefits

Free one-month 5G trial for non-customers
by O2 Czech Republic
O2 CZE launches a free one-month trial of its NEO+ Bronze plan, offering non-customers 12GB of 5G data, unlimited calls and SMS, and five days of unlimited data per month. The trial requires no commitment and can be canceled at no cost, significantly lowering the barrier for users considering a carrier switch. The key differentiator is the zero-risk entry point that lets prospective customers experience the full network quality before committing.

Student tariff with MGM program
by Orange
Orange SVK offers students a tariff with 50GB of data and unlimited calls for 18 EUR, with the first month free when purchased online. They also offer an MGM program with 6 months free and discounts for unused data.

Free Roaming data
by Telekom
Telekom SVK As soon as you land in a country outside the EU+, Telekom postpaid customers automatically get a 500 MB roaming data package for free for the first 24 hours — credited later in your billing period. After using up this allowance, you can continued for better prices than usually.

Unified add-on package hub with live pricing
by T-Mobile
T-mobile CZE groups add-ons into a package section in the services tab of its app, listing active packages with prices next to available ones across data, roaming, TV, security, and Magenta moments. Active and purchasable extras on one screen make upsells easy to find and activate in self-service.

Student pack plan
by Telekom
Telekom SVK launched SWIPE, a prepaid plan for youth aged 15–26. It offers unlimited data, calls, and SMS for €22.55/month. Data used on campus is free, and Refresher+ is included.

Roaming addons
by Slovak Telekom
Slovak Telekom SVK launched roaming addons available in 110 non-EU countries. Every customers get 500MB of free data within the first 24 hours of arrival combined with family insurance which is free for 1 month.

Festival companion with AI queuing and live utilities
by Orange Slovakia
Orange Slovakia SVK launches a festival companion feature inside its Môj Orange app, offering Pohoda attendees 30 GB of free data, AI-estimated shower waiting times, real-time site temperatures, and live charger availability. The feature is open to users of any mobile operator, transforming a carrier app into a neutral, practical on-site guide. The move positions Orange's app as a lifestyle utility beyond its own subscriber base.

Flexible monthly loyalty tier benefit selection
by Orange Slovensko
Orange Slovensko SVK launches Love Benefits, a loyalty programme for converged households that unlocks reward tiers based on four monthly spend levels. Each tier gives users a choice between shared group data, HBO Max, TV content packs, or ESET security — selectable and swappable every month via the Môj Orange app. The key differentiator is full monthly flexibility, letting customers actively manage their bundle rather than being locked into a fixed perk.

Gamified hearts loyalty with 300+ partner rewards
by Slovak Telekom
Slovak Telekom SVK launches Magenta Moments, a gamified in-app loyalty program integrated into the Môj Telekom app where users collect hearts and redeem them for 400+ offers from 300 partners including Cinemax, Wolt, and Slovnaft. The program reached 500,000 users within its first year, making it one of the fastest-scaling telco loyalty initiatives in the region. Its key differentiator is the seamless blend of third-party partner rewards with Telekom's own unlimited data packs as the top-redeemed benefit.

present
by 4ka
4ka SVK gave its app users a birthday present by donating 1 GB of data. Additionally, 4ka TV users got the entire program structure for the weekend for free.

Time-bound Happy Hour data bonus offers
by Giga
Giga SGP introduces time-bound Happy Hour offers that reward users with bonus data during specific periods. It blends urgency with value through buy-one-get-one deals on data packs. This creates excitement and drives timely engagement with the app.

One-tap app share link from menu
by Orange Slovakia
Orange SVK launches a frictionless app-sharing feature that lets users send a direct download link to friends with a single tap directly from the app menu. The mechanic requires no reward or incentive, relying instead on organic user satisfaction to drive word-of-mouth growth. Its simplicity keeps the referral loop lightweight and low-cost while removing any friction from the recommendation process.

Ultimate connectivity
by O2 UK
O2 GBR and Virgin Media GBR users get Volt benefits like double mobile data, faster broadband, better roaming, and WiFi guarantee when combining services from both providers.

Plan advisor
by O2 Virgin Media
O2 and Virgin Media GBR enable users to take a quick quiz that recommends tailored broadband and mobile bundles, helping users optimize their services and unlock Volt benefits.

In-app fuel discount 3 CZK per liter
by OMV
OMV AUT launches an in-app fuel discount offering customers 3 CZK off every liter of gas purchased at the pump. The benefit is tied directly to the OMV mobile app, incentivizing digital engagement alongside physical fuel purchases. This loyalty mechanic positions OMV competitively in the Czech fuel retail market by rewarding app adoption with immediate, tangible savings.

Account and SIM control
by Slovenská sporiteľňa
Slovenská sporitelna SVK offers kids a bank account with O2 SIM, managed via George app. Users get parental controls, data plans, and a glowing card. Bonus: free GB + phone for active early users.

Cross-industry banking-telco cashback loyalty bundle
by Air Bank
Air Bank CZE launches a joint loyalty reward through its Unity program in partnership with telco O2, offering up to 300 CZK monthly cashback to customers who hold both an Air Bank account and an active O2 plan. Users unlock the benefit by paying O2 bills exceeding 600 CZK via their Air Bank account, making at least five card payments, and receiving regular income. The initiative stands out as a rare cross-industry banking-telco cashback bundle designed to deepen customer retention across both ecosystems.

Dedicated Market tab for tariff upgrades
by Oneplay
Oneplay CZE includes a dedicated Market tab for tariff upgrades, add-ons and promotional offers. The centralized offer page makes premium options easy to browse and compare. Customers discover monetized services faster within a clear commercial space.

Retail mobile tariff promo
by Albert
Albert CZE promoted Vodafone’s unlimited mobile tariff directly inside its grocery app, positioning telco offers alongside weekly shopping deals. This contextual placement transforms everyday retail traffic into a high-intent customer acquisition channel.
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