Simplified onboarding

Revolut GBR introduced mobile plans with unlimited calls, texts, and data in the UK and Germany, 20GB of roaming in the EU and US, no contracts, and simple inapp eSIM activation.

Revolut GBR launches in-app travel eSIM plans powered by 1Global, enabling users to purchase and activate mobile data for 200+ destinations within seconds directly from their banking app. Ultra subscribers receive 3 GB of complimentary global roaming data monthly. A key differentiator is that the Revolut app remains accessible even after the user's primary carrier exhausts its data allowance.

Yettel HUN launches a fully digital tariff acquisition flow allowing new customers to sign up entirely via mobile app. The process covers digital registration, automated KYC with ID scanning, eSIM provisioning, and card-on-file setup — eliminating any need to visit a physical store. The end-to-end paperless journey sets a new benchmark for frictionless telco onboarding in the Czech market.

N26 DEU launches a plain-language plan summary screen inserted between plan selection and purchase confirmation in its mobile SIM onboarding flow. The recap restates network coverage, call allowances, contract terms, roaming rules, and data speed thresholds in everyday language before the user commits. By eliminating ambiguity at the final decision point, the feature directly targets the last-tap abandonment that erodes SIM conversion rates.

T-Mobile USA launches an automated competitor plan comparison feature embedded directly in the onboarding flow. Customers log into their existing telco provider's account, and T-Mobile's app extracts their current plan details to generate a personalized offer. The feature highlights specific areas where T-Mobile's plan outperforms the customer's existing contract, reducing friction and accelerating switching decisions.

Kcell KAZ lets non-customers browse and compare full tariff plans directly in the app, organized by use case (smartphones, calls, special, routers) with transparent pricing, data allowances, and features like "Exchange for Gigs" that converts unused minutes into data at a fixed rate. Making the entire plan catalog available before login turns the app into a self-serve sales tool where prospects can pick a tariff and subscribe without visiting a store.

N26 GER rolled out a travel eSIM, enabling purchase and activation of prepaid data plans in over 100 countries directly in the app, with automatic activation abroad and realtime tracking of remaining balance and validity.

Touch LBN built a data calculator into its app that lets users adjust sliders for web browsing, video streaming, music streaming, social media uploads, and app downloads across device types to estimate monthly usage and get a matching plan recommendation. The interactive tool removes guesswork from plan selection, guiding prospects toward the right tariff based on their actual habits and creating a natural path to purchase.

Vodafone GBR opens the business app with the plan name, number of users, and days until the bundle resets, next to the current spend including any extra charges. Applications and plan details tiles sit alongside, so an admin sees fleet size, cost, and upsell entry points without scrolling.

O2 GBR and Virgin Media GBR users get Volt benefits like double mobile data, faster broadband, better roaming, and WiFi guarantee when combining services from both providers.

EE GBR launches a unified plan and device pricing flow that dynamically shows how tariff selection affects monthly handset repayments in real time. Savings badges highlight the financial benefit of bundled plans, making cost trade-offs immediately transparent. The approach helps customers identify the optimal combination of service level and device cost without switching between separate screens.

Telstra AUS splits prepaid plan management into two tabs, with Summary showing data, international text, and days-left bars alongside a roaming upsell prompt, recharge link, speed cap details, and plan change option, while Extras holds add-on purchases. Using a two-tab layout keeps the summary scrollable yet focused, giving contextual cross-sell prompts like international roaming packs room to surface without crowding the usage view.

Fuse Mobile GBR launches a multi-network eSIM plan that automatically connects users to whichever of EE, Three, Vodafone, or O2 offers the strongest signal at any given location. Three rolling monthly plans are available — Spark (5GB, £5.99), Pulse (10GB, £9.99), and Surge (15GB, £14.99) — with the top two tiers including roaming across 130+ countries at no extra cost. The main differentiator is seamless real-time network switching across all four major UK operators via a single eSIM, eliminating dead zones without requiring multiple SIM cards.

Virgin Red GBR launches an integrated loyalty rewards program allowing customers to earn points through monthly bill payments, calls, texts, and in-app QR/barcode scanning. The program ties everyday telecom activity directly to reward accumulation, deepening engagement across both digital and physical touchpoints. The in-app code scanning feature adds a retail-style gamification layer that differentiates it from standard carrier loyalty schemes.

O2 and Virgin Media GBR enable users to take a quick quiz that recommends tailored broadband and mobile bundles, helping users optimize their services and unlock Volt benefits.

Monobank UKR offers a customizable eSIM tariff that lets users build their own mobile plan by choosing data, minutes, and extras directly in the banking app. The mobile plan is treated like a financial product, creating a seamless telco-banking experience.

O2 GBR surfaced real-time data usage and renewal details directly within the account view, giving users visibility of remaining allowance alongside quick-access actions to buy bolt-ons, upgrade, or change tariff. By combining usage transparency with in-context upsell prompts, users can make informed decisions about their plan without navigating away.

Vodafone CZE built a structured tariff change flow in its Můj Vodafone app with a clear four step process. Users browsed available plans filtered by segment, entered personal and payment details, reviewed an order summary, and saw a detailed breakdown of which services would be cancelled and which activated, along with a TOBi chatbot available for help at every step.

EE GBR enables customers to buy new mobile phones directly inside the My EE app through a guided purchase journey. Users can select devices, choose tariffs, and add insurance in one flow. This turns the service app into a full retail channel and simplifies upgrades.

Bling GER launched a mobile plan with eSIM. Bling focuses fully on families, 1st bank account, 1st investment and 1st sim card for kids, incl. parental control, child safety features, financial and media literacy for both parents and kids.

Majority USA mobile banking app targets immigrants to the US. Users can open a bank account without a Social Security number, and they can even call their contacts directly from the app.

US Mobile USA launches a loyalty perks program that rewards multi-line plan holders with free streaming subscriptions and international eSIM data upon bill payment. The initiative bundles lifestyle benefits directly with account management, incentivizing users to engage with the app regularly. By embedding high-value perks into the payment cycle, US Mobile significantly raises the switching cost for its customers.

Comviq SWE gives prepaid users fixed-price plans, cheap international calling and flexible data boosts with no contract. Users can save unused surf across refills and activate unlimited browsing for 1–30 days. This creates a more flexible low-cost mobile experience.

T-Mobile USA launches a wide-ranging add-on ecosystem embedded directly within its mobile plans. Customers can activate extras, from international roaming and streaming services to recurring charity donations, in a single tap. The key differentiator is the breadth and immediacy of the add-on catalogue, consolidating lifestyle, travel, and social-impact options into one frictionless in-app experience.

Giga SGP launches in-app upsell prompts that let users add new lines and purchase data boosts directly from their account dashboard. Time-limited pop-up plans surface no-contract offers with free rollover data and caller ID, creating purchase urgency before deals expire. A unified multi-line family view with a single-tap add-line button streamlines account expansion and reduces friction in the upgrade journey.

Western Union USA launched an eSIM with data tariffs available for 140+ countries in bundles for all travelers, both clients and non-clients.

O2 CZE introduces new roaming packages for users: Roaming Data Packages TOP World Extra, available in over 60 countries and covering 85% of users' journeys outside the EU. Users can activate them for free via the O2 app or SMS, with a 30day validity from ordering.

Telekom SVK As soon as you land in a country outside the EU+, Telekom postpaid customers automatically get a 500 MB roaming data package for free for the first 24 hours — credited later in your billing period. After using up this allowance, you can continued for better prices than usually.

Vodafone DEU bundles data usage, extra charges, the Vodafone Happy loyalty program, and a Red+ data sharing card on the home screen, with a discover section promoting exclusive rewards. An offers tab splits into recommendations and loyalty benefits with GigaPartner vouchers and coupon codes, keeping upsells and retention perks in the same app the user checks for usage.

Telekom SVK launched SWIPE, a prepaid plan for youth aged 15–26. It offers unlimited data, calls, and SMS for €22.55/month. Data used on campus is free, and Refresher+ is included.