Live delivery notifications

Klarna SWE provides live in-app delivery tracking so customers do not need to chase order updates. The wow factor is full visibility during the anxious gap between payment and delivery. This builds trust, reduces support contacts and improves the post-purchase experience.

Rohlik CZE promotes its Premium membership through a simple benefit overview displayed directly on the home screen. Customers can immediately see key advantages such as free delivery, member-only products, discounts, and lower order restrictions, making the value of upgrading easy to understand without leaving their shopping journey.

Rohlik CZE shows customers what they gained by being a premium subscriber. There is total amount of money saved on delivery and exclusive product discoutns.

Alza CZE highlights pending order collection with a persistent dashboard banner and one-tap pickup action. The reminder appears directly on the home screen beside promotions and categories. It reduces forgotten pickups and speeds up fulfillment journeys.

Gmail USA introduces a tracking upcoming package deliveries within emails, providing visual statuses directly in the inbox for a streamlined user experience.

Zásilkovna CZE launches reactive push notifications that proactively inform users when a third-party dependency fails, explicitly naming the affected vendor — in this case the ČSOB payment gateway — and explaining the resulting impact on payments and cash-on-delivery options. Rather than leaving users to discover failures through failed transactions, the feature surfaces incident context directly in the app. Transparent vendor attribution reframes outages as managed communications rather than unexplained service degradation.

Walmart USA allows customers to choose a specific delivery window that fits their schedule. The wow factor is giving customers precise control over arrival timing for important purchases. This reduces delivery uncertainty, lowers support demand and improves the overall customer experience.

Košík CZK uses simple progress bar to display customers the price needed for making the order and also to get free delivery. By using this tool, customers can watch in real time if they match the criteria and are also motivated to purchase more to reatch them

Alza CZE displays customers how much money they saved on delivery and product discounts by being a subscriber to alza premium service

Wolt CZE launches a Valentine campaign featuring curated categories like flowers, sweets and gifts so users can browse and send romantic deliveries with digital cards or messages directly in the app.

Postmates USA launches targeted push notifications delivering monetary credits redeemable at nearby restaurants, paired with a direct call to action to open the app and browse. The campaign re-engages inactive users by lowering the financial barrier to placing a delivery order. The key differentiator is the combination of hyper-local relevance and immediate incentive delivery through the push channel, driving session reopens and conversions without requiring users to seek out a promotion.

Klarna SWE lets shoppers set a target price and receive alerts when an item reaches it. The wow factor is capturing purchase intent long before the transaction happens and reactivating it at the perfect moment. This keeps customers engaged and reduces leakage to competitor channels.

EE GBR launches an in-app order confirmation screen that displays the exact device model, order number, expected delivery date, and delivery address before the user taps confirm. A visual progress tracker then guides users through each fulfillment stage in real time. The main differentiator is the combination of pre-confirmation detail transparency with post-order visibility, reducing purchase errors and minimizing unauthorized or accidental orders.

Walmart USA lets customers filter products by delivery speed, not just product attributes. The wow factor is shopping based on when an item can arrive, including same-day pickup or next-day delivery. This turns fulfilment speed into a competitive advantage and improves purchase conversion.

ČSOB SVK launched real-time push notifications that instantly alert customers about every movement on their bank accounts. The wow factor is second-by-second visibility of money in and out, boosting control and security. This builds trust.

PPL CZE launches a gamified loyalty program within its mojePPL app, rewarding users with points for sending, receiving, and rating shipments as well as completing timed challenges across ten progressive levels. As users advance through levels, they unlock increasingly valuable shipping discounts — with the top reward being the ability to send a parcel for just 1 CZK. The program transforms routine parcel activity into an engaging progression system, deepening customer retention through behavioral incentives.

Benzina CZE launches proactive push notifications alerting fuel card and payment app users to scheduled service maintenance windows before they occur. The notification opens with a formal 'Vážení zákazníci' greeting and specifies the exact start date and time of the outage. However, corporate copy style and lock-screen text truncation reduce at-a-glance clarity for users catching the alert on the go.

Albert CZE introduces Cvak in its app, allowing users to pay directly via mobile banking, offering faster checkout and convenience while skipping traditional payment terminals.

DM Drogerie GER introduced an interactive digital leaflet that allows customers to browse ongoing promotions, save preferred discounts, and add discounted items directly to their shopping list, enhancing convenience and driving instore or online purchases.

Rappi COL launches contextual tooltips placed throughout the app to explain features such as group orders, shopping lists, delivery slots, and payment methods at the moment users encounter them. Some tooltips appear as numbered sequences within a screen, while others display as standalone dismissible hints. This just-in-time guidance approach keeps explanations relevant to the user's current context and avoids the cognitive overload of traditional upfront onboarding walkthroughs.

Lidl CZE introduced Lidl plus wrapped, a personalized yearly recap in the app. Users get a smart customer score and insights into top products and categories they bought most, with rewards and prize draws.

Orange Flex SVK sends proactive push notifications when a customer leaves an order unfinished. Notifications include deep links that return users directly to their saved purchase journey, reducing drop-off and making it easier to complete the transaction.

Current USA launches real-time push notifications that instantly confirm cashback rewards applied automatically after card purchases at partner retailers. Each alert displays the payment amount, merchant name, and reward status — requiring zero manual action from the user. The frictionless experience is designed to reinforce card-over-cash behavior by making rewards immediately visible and tangible.

Lidl CZE offered users a Valentine's "Láskomat" in the Lidl plus app, letting them open daily gifts with discounts like 14% off Alesto products (Lidl's private label), encouraging daily engagement and surprise rewards.

Škoda Auto CZE launches remote vehicle security management within the MySkoda app, enabling users to lock/unlock their car, check door and window status, and control parking lights from their smartphone. A real-time visual top-down vehicle overview shows exactly which doors or windows are open, making security monitoring intuitive at a glance. The key differentiator is the combination of actionable remote controls with a live graphical vehicle state representation in a single interface.

Best Buy USA enables in-store pickup within hours of ordering, turning stores into fast fulfilment hubs. The wow factor is same-day collection from a nearby location, combining digital convenience with physical reach. This shortens wait times and creates a stronger customer experience.

Lidl CZE lets users join Trhakoviny group deals to lower item prices—more buyers mean bigger discounts, final price is revealed at the end, making the experience fun, social, and full of surprise.

Wolt CZE adapts its home screen content based on time of day, surfacing context-specific prompts like “Midnight snack” or “What’s for breakfast?”. This temporal personalization matches real user needs in the moment, making discovery feel intuitive and instantly relevant.

Happy Returns USA simplifies returns through convenient drop-off locations and a guided process. The wow factor is turning a typically frustrating experience into a fast, low-effort interaction. This preserves trust, reduces friction and improves satisfaction after purchase.

Instacart USA introduced shopping cart asssitant, which guides customers to items instore, automatically applies discounts, displays savings, and enables easy checkout, creating a smooth and efficient shopping experience.