Tellus
Tellus USA bundles a credit card and cash loan with a behavioral incentive model. Customers who pay on time and meet spend goals can activate a monthly Interest Rate Boost, lowering their loan to 5.29% for that month. This opt-in reward loop builds engagement while reinforcing discipline and risk control.
Enhance customer loyalty by rewarding fiscal responsibility with lower interest rates after meeting specific spending and payment criteria.
11%
Penetration
3,5€
Willingness to pay
MAU
Engagement
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