Betting-free competition

Sazka CZE lets customers stream selected sports matches directly inside the mobile betting page while placing bets. The wow factor is instant in-app live viewing with no switching, boosting excitement and confidence. This creates a smoother, more immersive betting experience.

Fortuna CZE runs Bet Club, a betting academy educating users from beginners to experts on how to bet properly. The wow factor is structured learning built into the betting ecosystem, not random tips. This builds confidence, trust, and smarter long-term engagement.

Livesport CZE provides a head-to-head section with recent results, historical meetings and home-away performance filters for both teams. Unlike basic match previews, it gives users quick context on current form and previous encounters, supporting deeper pre-match analysis.

Livesport CZE prompts users to choose favorite teams, players and countries during onboarding, using search and suggested cards across sports. Unlike simple follow lists, it personalizes alerts for matches, goals and news from the start.

SofaScore HRV lets fans vote on match outcomes and compares community sentiment with betting odds. Real-time crowd confidence makes predictions more interactive before kickoff and during matches.

Oneplay CZE enriches sports viewing with live match statistics and multi-angle streaming features. The interactive ecosystem transforms passive watching into immersive engagement. Customers follow matches with deeper insight and more control over the experience.

SofaScore HRV guides users to select favorite countries, teams, players and leagues during onboarding, then pin competitions from regional lists. Unlike passive favorites, it actively builds a personalized sports feed from the first session.

TV Nova Group CZE enables viewers to directly participate in competitions on their television screens via voting and access a direct shortcut to live news feed and analysis using HbbTV technology. This aims to increase interaction with viewers and sales via TV.

LiveSportsOnTV USA combines sport selection, competition navigation, match schedules, TV listings and betting access in a single experience. Users can browse sports and leagues, view upcoming or live events, check broadcast availability and access wagering options through partner sportsbooks or the platform’s own betting services. Unlike traditional TV guides focused only on schedules, it connects discovery, viewing and betting within one workflow, helping users move seamlessly from finding a match to watching or placing a wager.

FC Barcelona ESP engaged users with Match Day Challenge: predict scores, take quizzes, and rate games to earn points for eShop rewards, enhancing fan interaction through their app.

Liiiv CZE is a swipe-based app for discovering Prague events and venues, where users match with places, personalize interests, follow favorites and buy tickets directly in the app.

ESPN Bet USA allows users to place wagers directly within the platform instead of redirecting to external services. Betting markets, odds and bet slips are embedded into the experience, creating a seamless journey from sports content to wagering.

EGamersWorld UKR combines esports match discovery, featured matches, player and team insights, betting information and free-access content in one platform. Users can follow key events, evaluate teams and access esports information without registration barriers.

Canal+ FRA allowed users to watch sports highlights by teams, players, and matchdays. Users got quick access to key moments of favorite teams and players on mobile, tablet, and smart TV.

X USA focuses on engaging sports enthusiasts through online interactions during live events and provides live sports betting odds in realtime streams.

LiveSportsOnTV USA allows users to build a personalized list of favorite teams and leagues across different sports and countries. Saved selections are grouped in one place, making it easier to access upcoming schedules and broadcast information relevant to individual interests.

DAZN DEU provides a dedicated sports directory that gives each sport its own destination, including niche categories such as padel, chess and extreme sports alongside mainstream competitions. Users can browse schedules and content through sport-specific hubs, making discovery easier and more relevant.

Oneplay CZE promotes its streaming service across Linear TV, social media, ČSFD, Google Search and even LLM models. Exclusive content and referral mechanics amplify visibility and trust. The multi-touch acquisition mix creates stronger reach and conversion.

Hesgoal TV GBR organizes live streams, TV schedules and match listings through dedicated sport tabs. Unlike many alternatives that focus on a single feed, users can quickly switch between sports and view only relevant content. This simplifies navigation and speeds up match discovery.

JustWatch DEU links sports fixtures with streaming availability, letting users filter matches by date and provider logos. Unlike pure score apps, it focuses on where to watch each event, helping users move from discovery to viewing faster.

NFL Sunday Ticket USA introduced live chat, polls, and statistics, enhancing the interactive experience for clients watching matches.

Liveliness ESP created a community app around shared sporting passions. Users can connect with others who share their active interests, such as hiking, biking, or running.

Apple Sports USA adds widgets showing live scores and schedules on home screen, allowing users to customize them for their favorite teams.

TMobile CZE launched a soccer game within the app during the championship event, making users feel included while the event is happening.

ESPN+ USA provides on-demand match highlights directly within league and event pages. Users can quickly catch up on key moments, goals, plays and results without watching the full event, making sports content more accessible and time-efficient.

LiveSportTV USA combines a date-based calendar with live match indicators and competition schedules in a single view. Unlike calendars focused only on upcoming fixtures, users can switch between dates while instantly seeing which events are live. This helps users plan viewing and access active broadcasts faster.

Live Soccer TV USA combines match-specific broadcast listings with a public outcome poll. Users can see where to watch the game and vote on who will win in the same match view, linking viewing discovery with fan engagement.

Česká Spořitelna CZE launches an F1-themed gamification layer inside its mobile banking app, rewarding users with points for completing quizzes, maintaining daily login streaks, and discovering cards within the app. Accumulated points can be redeemed for entries into prize competitions featuring LEGO sets and other rewards. The initiative stands out by combining financial engagement mechanics with a high-profile motorsport theme to drive daily active usage.

Canal+ FRA enriches sports viewing with live match statistics and multi-angle options. The interactive layer gives fans real-time insight and control over how they watch key moments. Customers experience sport as a deeper, more immersive event.

Vodafone CZE launched Happy program, a gamified loyalty program letting users spin for weekly prizes, earn personalized discounts, and choose interests for tailored reward experiences.