
T-Mobile
TMobile CZE provides a roaming calculator and packages for international use prior to traveling abroad.
10%
Penetration
5€
Willingness to pay
1%
Revenue



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Travel retail perks
by T-Mobile
TMobile CZE provides via Magenta moments a 15% discount in Intersport stores in Greece, targeting a popular Czech holiday spot, with benefits accessible directly in the Můj TMobile app abroad.

Roaming package
by O2
O2 CZE introduces new roaming packages for users: Roaming Data Packages TOP World Extra, available in over 60 countries and covering 85% of users' journeys outside the EU. Users can activate them for free via the O2 app or SMS, with a 30day validity from ordering.

Christmas gifts
by T-Mobile
TMobile CZE offers Christmas gifts to their customers inapp, incl. discounted earbuds, combinations of devices at reduced prices, and 24 GB of data for every prepaid card during the Christmas season.

Free Roaming data
by Telekom
Telekom SVK As soon as you land in a country outside the EU+, Telekom postpaid customers automatically get a 500 MB roaming data package for free for the first 24 hours — credited later in your billing period. After using up this allowance, you can continued for better prices than usually.

Roaming expand
by Vodafone
Vodafone CZE expands roaming beyond the EU. Users can now use calls, SMS, and data in Ukraine and Moldova like at home, without extra fees, under new EU roaming rules starting in 2026.

Custom bonus bundles
by Vodafone
Vodafone CZE replaced ending Sazkamobil with new Oskarta. It brings more data, faster speed (256 kb/s after cap), customizable call/SMS/data bundles, autorenew via app, and a choice of bonuses for topups over 400 CZK.

Roaming travel data
by Telkomsel
Telkomsel IDN rewards app usage with points that users can redeem inapp for digital entertainment, discounts or data, making engagement fun and loyalty instantly rewarding.

Monthly Bonus
by O2
O2 CZE tariff customers who pay via Air Bank CZE can now use their monthly bonus of 300 CZK to lower the monthly settlement for a new device. They can combine it with 1000 CZK coupons as well.

Roaming addons
by Slovak Telekom
Slovak Telekom SVK launched roaming addons available in 110 non-EU countries. Every customers get 500MB of free data within the first 24 hours of arrival combined with family insurance which is free for 1 month.

Structured tariff change flow with step-by-step guidance
by Vodafone CZE
Vodafone CZE built a structured tariff change flow in its Můj Vodafone app with a clear four step process. Users browsed available plans filtered by segment, entered personal and payment details, reviewed an order summary, and saw a detailed breakdown of which services would be cancelled and which activated, along with a TOBi chatbot available for help at every step.

Roamingfree eSIM
by N26
N26 GER rolled out a travel eSIM, enabling purchase and activation of prepaid data plans in over 100 countries directly in the app, with automatic activation abroad and realtime tracking of remaining balance and validity.

Postpaid-style roaming activation for prepaid travelers
by Telkomsel
Telkomsel IDN launched RoaMAX Darurat, a roaming data package eligible prepaid users can activate abroad with no upfront payment, from 1 GB for a day at Rp20,000 across 47 countries. The cost is deducted at the next credit top up, keeping travelers online instead of falling back on pay as you go roaming rates.

Contextual plan hub offer
by Telstra
Telstra AUS combines contextual roaming offers with a guided tariff-change journey. When customers are overseas, relevant roaming packs are promoted, while plan changes include clear impact reviews, benefit disclosures, and confirmation steps. This creates a timely, transparent experience that boosts conversion and customer confidence.

Bundled AI tools suite inside carrier app
by T-Mobile Czech Republic
T-Mobile CZE launches an expanded Magenta AI suite within the Můj T-Mobile app, bundling free access to Perplexity AI search, Picsart photo editing, and ElevenLabs-powered podcast generation from any text or URL. The offering positions T-Mobile as a one-stop AI lifestyle platform rather than a pure connectivity provider. The key differentiator is the zero-extra-cost access to three best-in-class third-party AI tools directly inside the carrier's native app.

Country-specific roaming bundles at local rates
by GOMO
Gomo SGP added roam like a local, a data pump add-on selling country specific roaming bundles at local rates, from 4GB for seven days in Indonesia at $5. The app shows remaining data per destination with one tap top up, so travelers buy only the country they visit instead of a generic bundle.

Prepaid plans with international minute bundles
by Telenor
Telenor SWE offers prepaid plans with unlimited local calls, texts and MMS plus international minute bundles for the Middle East, EU, UK and USA. Customers can top up extra GB or continue at lower speeds after limits. This creates affordable and flexible global communication.

Side-by-side tariff comparison with bill impact preview
by T-Mobile USA
T-Mobile USA enabled plan changes in its app through a side by side comparison tool where users selected any available tariff from a dropdown and instantly saw it compared against their current plan. Users reviewed differences in pricing, data, hotspot, and features in parallel columns, then confirmed with a summary showing the exact monthly bill impact before agreeing and submitting.

Tariff comparison
by US Mobile
US Mobile USA uses simple comparison tools to show customers what benefits they can have if they switch to higher tariff

Auto geolocation triggered roaming
by Optus
Optus AUS uses geolocation in its app to detect when a customer arrives abroad and automatically switch to a roaming-focused dashboard. It surfaces country, active pass, data left, and expiry timer in real time. This delivers clarity and removes travel friction.

Student pack plan
by Telekom
Telekom SVK launched SWIPE, a prepaid plan for youth aged 15–26. It offers unlimited data, calls, and SMS for €22.55/month. Data used on campus is free, and Refresher+ is included.

Mobile money plan
by Revolut
Revolut GBR introduced mobile plans with unlimited calls, texts, and data in the UK and Germany, 20GB of roaming in the EU and US, no contracts, and simple inapp eSIM activation.

Adventure boost
by Mapy.cz
Mapy.cz CZE offers Premium with offline maps for all countries, user notes, route speed settings, support, and badges—users gain advanced tools and can get free access via contributions.

Travel hub
by Česká spořitelna
Česká spořitelna CZE launched travel hub in the George app. It activates abroad via location, offers offline currency conversion, local currency tips, quick PIN access, travel offers, 24/7 support, and centralizes all travel tools in one place.
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Roaming services via eSIM
by Revolut
Revolut LTU launched an eSIM with data tariffs for all traveling customers. Premium users already have a monthly data subscription included. With the eSIM installed, the Revolut app works without using data or WiFi.