Retail, banking and telco super app

Tello USA offers prepaid mobile plans with no contracts, fees or auto-renewals. Customers build plans by mixing minutes and data, add extra data anytime via app or SMS, and tether free. The flexibility creates a simpler and more customer-controlled telecom experience.

US Mobile USA launched two clearly tiered unlimited plans in its app, letting users compare and choose between Unlimited Basic at $35/line with Warp 5G C-band and 30 GB of premium data, and the new Unlimited Premium at $45/line adding mmWave coverage, 100 GB of data, 50 GB hotspot, 10 GB international eSIM data, and multi-line perks.

Tracfone USA launched tracfone freedom, an unlimited mobile plan offering talk, text, and data for $45/month with autopay on Verizon's 5G network, without contracts or credit checks, including hotspot data and protection features.

Step USA brings affordable mobile plans to Gen Z—$15 for 5GB or $35 for unlimited 5G—using AT&T’s network, helping young users save money and build credit in one easytouse app.

Cricket Wireless USA offers prepaid plans with no contracts, credit checks or overage charges. Customers choose unlimited or fixed data, lines, smartwatch and plans, plus repeat 1GB add-ons. This gives families simple control and predictable bills.

T-Mobile USA introduced Metro Flex prepaid plans with perks such as Scam Shield robocall blocker, TMobile Tuesdays, and bundled 100GB subscriptions to Google One and Amazon Prime.

Visible USA offers unlimited data, talk and text with monthly or annual payment options. Customers save yearly, upgrade to Visible+ for faster 5G, hotspot, smartwatch service and international perks. This makes premium connectivity simpler and more cost-effective.

T-Mobile USA launches a transparent savings proposition feature embedded directly in the plan selection flow. Customers can see the total yearly monetary value of promotions and perks bundled in each plan, with savings reaching $1,000 or more annually. The key differentiator is shifting the customer's focus from monthly cost to long-term value, making the plan decision feel like a financial gain rather than an expense.

Verizon USA offers discounted thirdparty subscriptions (e.g., Disney+, Walmart+). One is free with the tariff and additional subscriptions can be added to monthly payments.

Xfinity USA combines prepaid internet, mobile and streaming into one flexible bundle with no annual contracts. Customers unlock NOW TV for $20/month with 150 Mbps internet, plus WiFi hotspot access and premium add-ons, creating a seamless entertainment ecosystem.

AT&T USA launches a dynamic per-line pricing interface that updates costs in real time as customers add lines to their plan, dropping visibly from $85.99 for one line to $50.99 for four. Each tap instantly reflects the new per-line rate, making multi-line discounts immediately tangible rather than buried in fine print. A 'More Lines More Savings' heading and 'Our Best Plan' badge reinforce the discount as a reward for scale, nudging customers toward higher-line subscriptions.

US Mobile USA enables users to switch seamlessly across three carrier networks with one prepaid plan. The service combines free 30-day trials, instant eSIM activation and annual savings up to 25%, creating a highly flexible and low-risk mobile experience.

There is OnePay wirelless and OnePay cash+ (unlocking Walmart cash back) promo directly on the app homepage

Mint Mobile USA rewards customers for paying upfront with lower wireless prices on 3, 6 and 12-month plans. Users keep promo pricing by renewing longer terms, add data instantly via app or SMS, and manage family plans easily. This creates stronger retention through predictable savings.

Comviq SWE gives prepaid users fixed-price plans, cheap international calling and flexible data boosts with no contract. Users can save unused surf across refills and activate unlimited browsing for 1–30 days. This creates a more flexible low-cost mobile experience.

T-Mobile USA enabled plan changes in its app through a side by side comparison tool where users selected any available tariff from a dropdown and instantly saw it compared against their current plan. Users reviewed differences in pricing, data, hotspot, and features in parallel columns, then confirmed with a summary showing the exact monthly bill impact before agreeing and submitting.

Etisalat& UAE gives prepaid users flexible Wasel plans with Smile points, 10% online recharge bonus and physical or eSIM choice. Customers can double data, save on yearly plans and renew within 21 days. This creates more control and stronger prepaid value.

US Mobile USA alers parents in case their children have low amount of data and they can immediately buy them extra package

AT&T USA redesigned its mobile app into a unified self-care hub for wireless and home internet services, powered by a GenAI assistant. Users could manage all connected devices, set family downtime schedules, shop plans and devices, and trial services directly in the app for the first time.

Telenor SWE offers prepaid plans with unlimited local calls, texts and MMS plus international minute bundles for the Middle East, EU, UK and USA. Customers can top up extra GB or continue at lower speeds after limits. This creates affordable and flexible global communication.

Klarna SWE introduces $40/month unlimited 5G mobile plan in US with no fees, instant eSIM setup inapp, and AT&T network, expanding its fintech ecosystem into telecom with global rollout planned.

Verizon USA offers discounted thirdparty subscriptions (e.g., Disney+, Walmart+). One is free with the tariff and additional subscriptions can be added to monthly payments.

There is Onepay promo in Walmart mobile app when complete a purchase as a Onepay non customers

TextNow USA offers free data for essential services. In addition to unlimited calling and SMS, they allow customers to use email, maps, and ridesharing apps without using their data.

Xfinity USA launched Mobile Plus and Mobile Select plans that bundle device protection, 4K streaming, and global travel access into a single monthly price while showing monthly savings compared to big providers on the market. Lifetime device protection and zero fees remove common pain points, creating a simpler and more transparent mobile experience.

Western Union USA launched an eSIM with data tariffs available for 140+ countries in bundles for all travelers, both clients and non-clients.

Boost Mobile AUS offers prepaid plans with 12-month expiry, no lock-in contracts and full Telstra network coverage. Customers choose annual data bundles with bonus GB for new activations, plus short-term add-ons for extra flexibility. This creates predictable spending and stronger long-term value.

Walmart USA launched Walmart+ for users with free delivery, fuel discounts, streaming, pet care, and easy checkout, all in a lowcost yearly membership.

Motorola USA launches Global Connect, a travel eSIM marketplace built directly into its smartphones, allowing users to browse and purchase data plans across 160+ countries without downloading a third-party app. Powered in partnership with Gigs, the feature is pre-installed on Motorola devices and eliminates the friction of switching SIMs or finding local carriers abroad. The main differentiator is native OS-level integration, making travel connectivity a default handset feature rather than an afterthought.

Entel PER sells data bolt-ons from a menu filtered by data, apps, social media, and minutes, with sizes from 1.2 GB to 6 GB priced in soles. At checkout the user picks who pays, choosing between a personal credit or debit card, prepaid balance, or charging to the company invoice, with a confirmation receipt and order number. Offering three payment paths on one screen lets the employee top up instantly whether the company or the individual covers the cost.