
Wise
Wise GBR introduces a vibrant onboarding flow showcasing a multi-currency account across 160 countries and 40 currencies. Animated jars, coins, and a globe create a strong wow effect while explaining value instantly. It simplifies signup and boosts trust and conversion.
42%
Penetration
0.00€
Willingness to pay
18%
Customer growth


























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Animated multi-currency onboarding with vibrant visuals
by Wise
Wise GBR introduces vibrant onboarding for a multi-currency account across 160 countries and 40 currencies. Animated jars, coins and a globe add wow, explaining value instantly and boosting trust and conversion.

Promotional feature cards in dashboard
by Wise
Wise GBR added promotional feature cards to the dashboard to highlight new capabilities and onboarding actions directly in the app. Visual cards guide users toward services like Direct Debits or Auto Convert and improve discovery of additional features.
Unified onboarding with bundled financial services
by N26
N26 DEU delivers a guided onboarding that bundles banking, saving, and investing into one app via swipeable value screens. It showcases zero-fee banking, ECB-linked interest, and free stock and ETF trading. The wow factor is a full financial stack at signup, which reduces friction and improves conversion through clear, benefit-led storytelling.

Coordinated family onboarding with visual progress bar
by Greenlight
Greenlight USA launches a structured family account onboarding flow featuring a visual progress bar and step-by-step guidance covering money transfers, child profile setup, and crash detection enablement. Actionable push notifications prompt parents to activate cards, customize settings, and complete investment profiles, reducing drop-off at each onboarding stage. The key differentiator is the seamless coordination of parent and child setup tasks within a single progressive journey, keeping all household members moving forward simultaneously.

Smooth onboarding flow
by Monzo
Monzo GBR redesigned onboarding with fast email signup, instant ID verification, and realtime notifications to simplify account creation, reduce barriers, and build trust from the very first step.

Smart savings onboarding overlay with checklist CTA
by Truebill
Truebill USA launches a smart savings onboarding experience featuring a full-screen overlay that highlights key benefits including FDIC insurance, goal creation, automatic transfers, and anytime withdrawals. The checklist-driven format paired with a single call-to-action reduces friction and guides users directly into savings tools. The main differentiator is its ability to surface often-overlooked savings features at the right moment in the user journey, boosting feature discoverability and adoption.

Contextual onboarding paths based on entry method
by Swile
Swile FRA delivers a visually rich onboarding with personalized entry paths based on how users received access, like email, card, or gift. The wow factor is contextual onboarding that adapts instantly to user context. This reduces confusion and speeds up activation.

Five-step interactive onboarding tour for investors
by Eko Invest
Eko invest USA launches a five-step interactive onboarding tour for its investment portfolio dashboard, walking new credit union members through asset allocation, individual holdings, security management, funding mechanics, and cost details. Each step uses contextual pop-up cards that highlight the relevant dashboard section, reducing friction for first-time investors. The feature specifically targets credit union members with no prior investing experience, lowering the barrier to entry for self-directed portfolio management.

Non-intrusive banner promotes faster login method
by Air Bank
Air Bank CZE launches a non-intrusive dashboard banner promoting a faster internet banking login method. The prompt offers users two clear options — dismiss or learn more — keeping the experience low-pressure while ensuring strong feature visibility. The soft onboarding approach prioritizes user autonomy while driving adoption of the new authentication flow.

Anchored tooltip tour teaching spatial UI memory
by Revolut
Revolut GBR uses a two-step tooltip tour anchored directly to UI elements on the home screen, with step one pointing at the accounts button to explain account management and step two highlighting the card icon for managing physical, virtual, and disposable cards. Pinning each tip to the exact control it describes with a step counter and next/done navigation teaches spatial memory so users can locate features without help on their next visit.

Simplified onboarding in app
by Revolut
Revolut LTU delivers smooth onboarding by collecting only essential data and using fast OCR to scan IDs in seconds. Customers avoid long forms as details auto-fill instantly. The wow factor is near-frictionless signup, cutting drop-offs and making account opening feel effortless and modern.

Frictionless child profile onboarding with playful personalization
by Kit
Kit AUS designed a frictionless child onboarding flow: the parent enters the child's name and date of birth, then the child picks a colorful avatar and personalizes their profile with fun illustrations. The app immediately generates a playful home screen with the child's name, a "Total in Kit" balance, and sticker-ready savings goals

Step-by-step parent onboarding wizard with progress tracker
by GoHenry
GoHenry GBR built a step-by-step parent setup wizard that guides users through account creation, child profile setup, allowance configuration, spending limit settings, merchant channel selection, and card ordering. A "Get set up" progress indicator tracks completion, ensuring the child's first experience is already personalized and safe.

Stepbystep onboarding
by Nutmeg
Nutmeg GBR guides new investors through a clear stepbystep pot creation journey using a checklist with progress tracking, lowering entry barriers and boosting early activation.
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Mobile account start
by Air Bank
Air Bank CZE shows users how to open an account directly in the app via YouTube ads, using friendly lifestyle messaging to promote mobilefirst onboarding outside the official website.

Instant KYC confirmation push with 'Let's go' CTA
by Wirex
Wirex GBR launches an instant push notification that confirms successful identity verification at the close of the KYC onboarding flow. The upbeat 'Let's go' call-to-action transforms a traditionally anxious waiting moment into immediate reassurance for new users. This micro-interaction closes the loop on a critical onboarding step, reducing uncertainty and friction during sign-up.

Instant Wallet Push
by N26
N26 GER prompts customers at the end of onboarding to instantly add their card to Apple Pay or Google Wallet. With one tap, users can start paying before the physical card arrives. The wow factor is zero wait time, turning account opening into immediate real-world usage and delight.

Child-chosen Visa debit card design onboarding
by Kit
Kit AUS lets children choose their own physical Visa debit card design during onboarding — a screen shows 10+ options including colorful patterns, animal photos (tiger, koala, giraffe), and bold solid colors. The child taps a design, sees a live preview with their name printed on the card

Contextual tooltip tour anchored to UI elements
by Mint
Mint USA guides users through the interface with a compact tooltip banner anchored to specific UI elements, showing step one of six pointing directly at the spending chart with a brief explanation of automatic data visualization and a Next button to advance. Attaching contextual tips to the exact screen location they describe helps users map features to their position in the interface, making them easier to find independently after the tour ends.

Pre-activation sample transaction feed for new users
by Tomorrow
Tomorrow DEU launches a pre-activation sample transaction feed that shows new users what their spending history will look like before their card arrives. A contextual banner beneath the feed prompts users to unlock their sustainable debit card, spotlighting climate impact, sub-account savings, and card design. The feature lowers onboarding friction by making the app feel immediately useful and reinforcing Tomorrow's eco-conscious value proposition from day one.

Web onboarding
by Starling Bank
Starling Bank GBR gives users feefree accounts, instant spend alerts, and smart budgeting tools, all promoted via web channels with a clear digitalfirst focus and toprated customer support.

Gamified onboarding checklist with cashback activation reward
by Curve
Curve GBR launches a gamified onboarding experience that combines in-app overlays with a structured activation checklist to convert new sign-ups into habitual card users. A dedicated 'Discover Curve' screen pairs a 30-day 1% cashback reward with concrete usage goals — spending online, paying by phone, and activating the physical card. The approach nudges users through key adoption milestones while anchoring engagement to a tangible financial incentive.

Auto business lookup via registry data
by Qonto
Qonto FRA delivers a guided business account onboarding with country selection, company size tailoring, and auto business lookup via registry data. The wow factor is instant data retrieval reducing manual input drastically. This creates a fast, frictionless setup experience.

Cross-bank validation
by Cleo
Cleo GBR uses Plaid to verify customer identity by securely connecting to an existing bank account at another bank. It checks real transaction data instead of relying only on manual uploads. The wow factor is instant cross-bank validation, making onboarding faster and more trustworthy for users.

Smart onboarding list
by Deel
Deel USA uses a personalized onboarding checklist with CTAs and progress tracking to help customers set up core services like payroll and HR quickly and effectively.

Cash reward and satisfaction prompt at onboarding
by KBC
KBC IRL greets new customers with a personalized welcome screen confirming their account is set up and announcing a five-euro credit loaded onto their card as an immediate reward, paired with a four-emoji satisfaction rating prompt. Giving users real money to spend right after onboarding creates an instant reason to try the card, turning account activation into a tangible first transaction moment.

Investment onboarding banner on banking home screen
by Nuri
Nuri DEU launches an investment onboarding banner embedded directly on the banking home screen, inviting users to start investing from as little as €30. The feature sits alongside everyday transaction activity, seamlessly bridging the gap between spending and wealth-building. Its ultra-low entry point and prominent placement are designed to convert everyday banking users into first-time investors.

Apple ID onboarding
by CIB
CIB Bank HUN lets new customers open an account using their Apple ID for instant digital identification. It pulls verified profile data with one tap, cutting forms and friction dramatically. The wow factor is seamless biometric login, making onboarding fast, secure, and almost effortless for users.

Dedicated Face ID onboarding screen maximizes biometric opt-in
by Neo Financial
Neo Financial CAN prompts users to enable Face ID during onboarding with a single-purpose screen that frames biometric login as both secure and convenient, paired with an Enable button and a Maybe later option to keep the step optional. Dedicating a full screen to the prompt with clear benefit messaging maximizes opt-in rates while respecting user choice through a low-pressure skip path.
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