Chat-first interface for comprehensive financial management

    Cleo

    Selfcare
    Finance
    Balance
    GBR
    2026

    Cleo GBR makes chat the main interface for budgeting, savings, advice, and even playful money coaching, with tabs only as backup. Story-style prompt cards spark guided conversations from real transaction data, making finance feel intuitive and habit-forming.

    Use Cases

    Transform the entire financial app experience into conversational interactions where users budget, save, and receive advice through chat rather than traditional menu navigation. Story-style prompt cards initiate guided financial conversations based on actual spending patterns, creating an engaging and habitual way to manage money.

    Innovation Metrics

    35%

    Penetration

    3.25€

    Willingness to pay

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    Innovation Flow

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    Cleo - Screen A

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