QR code scan-to-save app download incentive

    OMV

    Acquisition
    Retail
    Promotion
    AUT
    2026

    OMV AUT places QR codes in physical locations that lead directly to app download, paired with discounts available only in the app. It creates a powerful scan-to-save moment, blending offline and digital with a wow effect that instantly rewards action and boosts adoption.

    Innovation Metrics

    50%

    Penetration

    1.75€

    Willingness to pay

    18%

    Customer growth

    Want to explore this innovation further?

    Part of Byzzard's framework

    This concept is featured in one of our blueprints.

    Web & Offline to Mobile App Conversion (public) — “Open app mode: let customers explore before they sign up” →

    Similar Innovations

    Innovation screen unavailableScreen unavailable
    Open

    In-store QR codes for app-only discounts

    by Marks & Spencer

    Retail
    Promotion
    Innovation screen unavailableScreen unavailable
    Open

    QR connect

    by Decathlon

    Retail
    Promotion
    Innovation screen unavailableScreen unavailable
    Open

    In-store kiosk app download banner promotion

    by Burger King

    Retail
    Promotion
    Innovation screen unavailableScreen unavailable
    Open

    In-app fuel discount 3 CZK per liter

    by OMV

    Retail
    Promotion
    Innovation screen unavailableScreen unavailable
    Open

    QR codes in print newsletter earn loyalty points

    by dm

    Retail
    Rewards
    Innovation screen unavailableScreen unavailable
    Open

    QR code in social ad drives direct app install

    by MobileX

    Telco
    Onboarding
    1
    Innovation screen unavailableScreen unavailable
    Open

    Retail mobile tariff promo

    by Albert

    Retail
    Promotion
    Innovation screen unavailableScreen unavailable
    Open

    In-store shelf tags showing app price comparison

    by Ahold

    Retail
    Promotion
    Innovation screen unavailableScreen unavailable
    Open

    In-person QR code referral with instant reward

    by Tropical Smoothie Cafe

    Retail
    Onboarding
    Innovation screen unavailableScreen unavailable
    Open

    App-exclusive discount gating on web portal

    by Shein

    Retail
    Promotion
    Innovation screen unavailableScreen unavailable
    Open

    App-exclusive special coupons for in-store redemption

    by Globus

    Retail
    Rewards
    Innovation screen unavailableScreen unavailable
    Open

    Receipt upload loyalty points for shopping center

    by Novoappka

    Retail
    Rewards
    About You app screen
    Open

    Community like-milestone unlocks time-limited app discount

    by About You

    Retail
    Promotion
    dm App app screen
    Open

    Delayed loyalty points redemption via digital coupons

    by dm

    Retail
    Rewards
    My Vodafone app screen
    Open

    OOH banners drive app downloads via exclusive rewards

    by Vodafone

    Telco
    Activation
    Lidl Plus app screen
    Open

    Instore payments via app

    by Lidl

    Retail
    Payments
    Tesco App app screen
    Open

    App-exclusive digital coupons gating redemption

    by Tesco

    Retail
    Membership update
    Postmates app screen
    Open

    Hyper-local credit push notifications re-engage inactive users

    by Postmates

    Retail
    Promotion
    Dm app screen
    Open

    Interactive discount leaflet

    by DM Drogerie

    Retail
    X-sell
    Virgin Red app screen
    Open

    Instagram Reels partner-led loyalty app campaign

    by Virgin Red

    Retail
    Promotion
    Verizon Up app screen
    Open

    Offline media funnels users to loyalty app enrollment

    by Verizon

    Telco
    Promotion
    Hotlink Red app screen
    Open

    Offline billboard campaign driving app installs via rewards

    by Hotlink

    Telco
    Promotion
    McDonald's App app screen
    Open

    Branded merchandise rewards for in-app purchases

    by McDonald's

    Retail
    Membership update
    Zoohit app screen
    Open

    Loyalty points with double rewards for app orders

    by Zoohit

    Retail
    Membership update
    Virgin Plus app screen
    Open

    Scan-to-earn QR rewards beyond billing activity

    by Virgin Plus

    Telco
    Rewards
    Albert app screen
    Open

    Built-in loyalty wallet with auto point redemption

    by Albert

    Retail
    Rewards
    Allegro app screen
    Open

    Shake-to-unlock scheduled daily discount offers

    by Allegro

    Retail
    Rewards
    Forum Liberec app screen
    Open

    Receipt-based closed-loop mall loyalty points

    by Sezam CZ (Forum Liberec)

    Retail
    Rewards
    VodaPay app screen
    Open

    Targeted social campaign promoting super app lifestyle positioning

    by Vodacom

    Telco
    Promotion
    Yelp app screen
    Open

    Scan restaurant menu

    by Yelp

    Retail
    Agent

    How's your experience?