Onboarding via Google Account Authentication

Orange Flex POL introduces the SIM card zone with a four-slide onboarding walkthrough shown on first visit, explaining SIM management, number and eSIM settings, multiSIM for watches and routers, and family or employee number additions with plan pricing, before landing on the actual management screen with an add-new-number prompt. Running a section-specific intro only once teaches users what a tab offers before they see it, then steps aside permanently so the feature space stays clean on every return visit.

Optus AUS launches a swipeable in-app onboarding overlay that guides users through scanning their driver licence and managing personal identity data within the My Optus app, powered by Mastercard's identity infrastructure. The feature emphasises data protection credentials and surfaces the identity module directly on the dashboard. The visual walkthrough is designed to build user trust and accelerate voluntary adoption ahead of mandatory verification rollout.

Orange Flex POL uses push notifications and an in-app inbox to highlight not only products but also useful app capabilities. Messages spotlight what customers can do inside the app, turning updates into discovery moments and helping users unlock more value from the service.

Giga SGP launches third-party sign-in support, allowing users to create or access their account using existing Facebook, Google, or Apple credentials. The integration eliminates the need for a standalone password and a separate registration flow. This reduces onboarding friction significantly, lowering the barrier to entry for new customers.

Yettel HUN launches a fully digital tariff acquisition flow allowing new customers to sign up entirely via mobile app. The process covers digital registration, automated KYC with ID scanning, eSIM provisioning, and card-on-file setup — eliminating any need to visit a physical store. The end-to-end paperless journey sets a new benchmark for frictionless telco onboarding in the Czech market.

Globe PHL launches multi-provider authentication in its GlobeOne app, allowing users to sign in via Email, Facebook, Google, Yahoo, or Apple credentials in addition to the standard mobile number login. The integration eliminates the need for a dedicated app password, streamlining account access for a broader user base. This positions Globe as one of the first Philippine telcos to offer this breadth of third-party sign-in options within its flagship self-service app.

Entel PER logs business users in by entering their mobile number and receiving a one time passcode, with no separate username or password to manage. Tabs for mobile and home services sit on the same login, so one number based authentication covers both product lines.

Movistar PER registers a business user in three steps, entering the company tax ID and personal document number, verifying identity via SMS or email one time code, and setting a password with real time strength checks. Returning users log in with their document number or phone number, giving the admin two paths into the same Mi Movistar Empresas portal without a separate corporate credentials system.

Optus AUS launches a biometric identity verification flow that matches a user's live face scan to their identity document via Mastercard Digital ID. The guided experience includes real-time oval face alignment, visibility instructions, and a liveness check to confirm the user is physically present. This digital-first pairing path eliminates the need for branch visits or mailed verification codes, streamlining onboarding entirely within the app.

Play POL lets customers migrate from a physical SIM to eSIM directly in the Play24 app in just a few taps. The wow factor is a fast, self-serve setup with no store visit or hotline needed. This makes activation smoother, quicker, and far more convenient.

Revolut LTU delivers smooth onboarding by collecting only essential data and using fast OCR to scan IDs in seconds. Customers avoid long forms as details auto-fill instantly. The wow factor is near-frictionless signup, cutting drop-offs and making account opening feel effortless and modern.

T-Mobile CZE integrates BankID to enable fast and secure login or form prefill using verified bank identity. It reduces friction by eliminating manual data entry while increasing trust through strong authentication.

Monzo GBR redesigned onboarding with fast email signup, instant ID verification, and realtime notifications to simplify account creation, reduce barriers, and build trust from the very first step.

T-Mobile USA launches an open-access mode in its app that allows non-customers to browse and explore all subscriber benefits before committing to a plan. The feature acts as an interactive showcase, letting prospects experience the full value proposition of switching to T-Mobile directly within the app. This lowers the acquisition barrier by replacing traditional marketing with a hands-on, self-serve discovery experience.

Giga SGP launches an in-app authentication activation overlay that intercepts users before they reach the dashboard, prompting them to switch from SMS codes to app-based verification. The overlay features the brand's Punk Cat mascot alongside a clear Activate button and a Learn more link, reducing friction in the adoption process. By surfacing the prompt at login, Giga drives proactive user onboarding ahead of the feature becoming mandatory.

Kcell KAZ opens its app to non-customers with full browsing of tariffs, a device shop with 0-0-12 installment plans, OGO Bank financial services, Yandex plus entertainment, OGO Bonus cashback offers, and a direct "become a subscriber" flow for picking or porting a number. The login-free storefront turns the self-care app into a combined acquisition and commerce platform, letting prospects shop devices, compare plans, and convert without leaving the app.

O2 Slovakia SVK launches a unified login profile in its mobile app, enabling customers to authenticate via Google, Apple ID, or email and consolidate multiple phone numbers under a single account. Contracts and documents are centralised in one place, and checkout details auto-fill to streamline the purchase flow. The key differentiator is the seamless multi-number account management paired with social sign-in options, reducing friction for households and small business users managing several lines.

Oneplay CZE streamlines onboarding with account creation in 64 taps, tier selection before payment, free trial promotion and QR transition to other channels. The guided purchase flow reduces friction and improves service discovery across devices.

Sunrise CHE launches a guided device onboarding experience within its My Sunrise app. The feature walks users through new device installation with a step-by-step process, simplifying setup without the need for external support. The main differentiator is its self-service approach, reducing friction for customers activating new devices independently.

Oneplay CZE simplifies first-time login on new devices with a 4-tap flow and QR code authentication. The fast selfcare launch removes password friction and accelerates device activation. Customers reach content faster with a smoother cross-device experience.

Play POL brings internet settings into one app, letting customers change router options, share guest Wi-Fi, test speed, and set parental controls. The wow factor is full home connectivity control in one place, making internet management easier and more empowering.

CIB Bank HUN lets new customers open an account using their Apple ID for instant digital identification. It pulls verified profile data with one tap, cutting forms and friction dramatically. The wow factor is seamless biometric login, making onboarding fast, secure, and almost effortless for users.

Orange in Middle East and Africa extends its offerings via new super app Max it. The super app allows users to manage mobile, finance services, utilities and 3rd party Marketplace.Orange expects 45 million active app users by 2025 in 17 countries.

N26 GER prompts customers at the end of onboarding to instantly add their card to Apple Pay or Google Wallet. With one tap, users can start paying before the physical card arrives. The wow factor is zero wait time, turning account opening into immediate real-world usage and delight.

A prominent homepage promo banner leads users directly into a complete wireless signup flow.

Verizon USA launches app-based authentication for its My Verizon web portal, replacing SMS one-time codes with two passwordless paths: a push notification showing access time and a fraud warning, or a seamless device-based tab login. Both methods eliminate traditional SMS verification, delivering faster portal access with stronger phishing and fraud resistance.

Verizon USA leverages its mobile app as a trusted approval layer for web logins, account actions, and identity checks across channels. It turns the phone into a live verification tool with push prompts and one-tap consent. This speeds up secure access while reducing password and branch friction.

Majority USA mobile banking app targets immigrants to the US. Users can open a bank account without a Social Security number, and they can even call their contacts directly from the app.