Onboarding via Google Account Authentication

    Orange

    Acquisition
    Telco
    Onboarding
    POL
    2023

    Orange POL enables instant in-app onboarding using Google account authentication. Customers can activate services in seconds without lengthy forms or store visits. The wow factor is one-tap identity verification that removes friction and accelerates digital adoption, transforming signup into a seamless mobile-first experience.

    Innovation Metrics

    50%

    Penetration

    1.5€

    Willingness to pay

    8%

    Customer growth

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