Protected ride

    Uber

    Acquisition
    Retail
    Promotion
    USA
    2024

    Uber USA introduced family profiles and teen accounts for safer rides. Users tracked rides, contacted drivers, and used PIN verification. Only screened drivers took teen riders for extra safety.

    Use Cases

    Support stressfree travel with telcosponsored ride discounts for families. Provide secure authentication for teen rides using telcobased ID verification.

    Innovation Metrics

    30%

    Penetration

    0.5€

    Willingness to pay

    10%

    Customer growth

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    Innovation Flow

    Screen 1 / 3
    Screen A
    Screen B
    Screen C
    0
    Uber ride - Screen A

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