Protected ride

    Uber

    Acquisition
    Retail
    Promotion
    USA
    2024

    Uber USA introduced family profiles and teen accounts for safer rides. Users tracked rides, contacted drivers, and used PIN verification. Only screened drivers took teen riders for extra safety.

    Innovation Metrics

    30%

    Penetration

    0.5€

    Willingness to pay

    10%

    Customer growth

    Screen 1/3
    Uber ride - Screen A
    Uber ride - Screen B
    Uber ride - Screen C

    Want to explore this innovation further?

    Similar Innovations

    Innovation screen unavailableScreen unavailable
    Open

    Ride ad placement

    by Uber

    Retail
    Promotion
    Innovation screen unavailableScreen unavailable
    Open

    Ride request widget

    by Uber

    Retail
    Browsing
    Innovation screen unavailableScreen unavailable
    Open

    Teen-initiated parent purchase request link

    by Aceable

    Retail
    Onboarding
    Innovation screen unavailableScreen unavailable
    Open

    Pre-permission screen linking location to delivery benefit

    by Uber Eats

    Retail
    Activation
    Innovation screen unavailableScreen unavailable
    Open

    Driving safety monitoring

    by Bolt

    Retail
    Security
    Innovation screen unavailableScreen unavailable
    Open

    Hyper-local credit push notifications re-engage inactive users

    by Postmates

    Retail
    Promotion
    Innovation screen unavailableScreen unavailable
    Open

    Group booking

    by Airbnb

    Retail
    Profile
    Innovation screen unavailableScreen unavailable
    Open

    Data package with Uber discount

    by T-Mobile

    Telco
    Promotion
    8
    Innovation screen unavailableScreen unavailable
    Open

    Parent-linked accounts for pre-teens with oversight

    by WhatsApp

    Social
    Onboarding
    4
    Innovation screen unavailableScreen unavailable
    Open

    Child personal safety features directly on phone lock screen

    by Google

    New tech
    Customer
    Innovation screen unavailableScreen unavailable
    Open

    Family app

    by Verizon

    Telco
    Family accounts
    Innovation screen unavailableScreen unavailable
    Open

    Safety audio record

    by Bolt

    Retail
    Security
    Strava app screen
    Open

    Inapp messaging

    by Strava

    Retail
    Browsing
    Messenger app screen
    Open

    Teen account

    by Meta

    Entertainment
    Strava app screen
    Open

    Inapp messaging

    by Strava

    Retail
    Extra content
    WhatsApp app screen
    Open

    Channels

    by WhatsApp

    Retail
    Orders
    TD Bank app screen
    Open

    Family spend card

    by TD Bank

    Finance
    Promotion
    Tinder app screen
    Open

    Tinder Matchmaker

    by Tinder

    Retail
    Browsing
    Riley app screen
    Open

    Parenting care manager

    by Riley

    Telco
    Family accounts
    9
    Revolut app screen
    Open

    Child accounts with lifestyle ecosystem for ages 6+

    by Revolut

    Finance
    Family finance
    Snapchat app screen
    Open

    Transparent parental oversight hub for teens

    by Snap Inc.

    Social
    Wellbeing
    Instagram app screen
    Open

    Teen social account

    by Meta

    Entertainment
    Revolut app screen
    Open

    Independent teen account

    by Revolut

    Finance
    Promotion
    Snapchat app screen
    Open

    Parental control

    by Snapchat

    Entertainment
    Security
    Bark app screen
    Open

    Parental alerts

    by Bark

    Telco
    Family accounts
    US Mobile app screen
    Open

    Family group shared data pool management app

    by US Mobile

    Telco
    Family accounts
    Step app screen
    Open

    Teen secured credit-builder card with round-ups

    by Step

    Finance
    Family finance
    AT&T app screen
    Open

    Instant pre-configured household roles for families

    by AT&T

    Telco
    Family accounts
    2
    Bling app screen
    Open

    Family account

    by Bling

    Finance
    Promotion
    Go Pioneer app screen
    Open

    Profile-based content restrictions with age presets

    by Go Pioneer

    Telco
    Family accounts

    How's your experience?