Protected ride

Uber USA introduced family profiles and teen accounts for safer rides. Users tracked rides, contacted drivers, and used PIN verification. Only screened drivers took teen riders for extra safety.

Use Cases

Support stressfree travel with telcosponsored ride discounts for families. Provide secure authentication for teen rides using telcobased ID verification.

Innovation Metrics

Ride ad placement

Uber

AI dinning social app

DoorDash

Birthday treats

Affirm

Ride request widget

Uber

Driving safety monitoring

Bolt