
Bolt
Bolt EST introduced a new safety feature that provided support and assurance during rides. The Driving Safety Monitoring feature allowed quick contact and assistance if a vehicle remained stationary for an unusually long time.;
10%
Penetration
0.5€
Willingness to pay
DAU
Engagement



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Safety audio record
by Bolt
Bolt EST allows drivers and passengers to record audio via the app during a ride, discouraging inappropriate behavior and enhancing overall safety for everyone involved.

Real-time graphical remote vehicle security control
by Škoda Auto
Škoda Auto CZE launches remote vehicle security management within the MySkoda app, enabling users to lock/unlock their car, check door and window status, and control parking lights from their smartphone. A real-time visual top-down vehicle overview shows exactly which doors or windows are open, making security monitoring intuitive at a glance. The key differentiator is the combination of actionable remote controls with a live graphical vehicle state representation in a single interface.

Pre-permission screen linking location to delivery benefit
by Uber Eats
Uber Eats USA requests location access through a single-purpose pre-permission screen that ties the ask directly to the core service, explaining it enables showing nearby restaurants and stores available for delivery. Connecting the permission to an immediate user benefit with a minimal two-button layout keeps the ask focused and makes the value of granting access self-evident before the system dialog appears.

Milestone alerts boosting usage
by Peleton
Peloton USA introduced milestone reminders that surface upcoming streaks, activity goals, workout counts, and personal targets with timely alerts. The wow factor is anticipatory badges that motivate before completion, turning progress into momentum.

Vehicle self inspection
by Self Inspection
Self Inspection USA enables users to inspect vehicles using phone photos and AI. Users receives damage analysis, repair estimates, and CR scores, cutting time and cost

Mobile security snapshot with live status cards
by Three
Three GBR shows a mobile security snapshot with live status cards for network protection, malware scanning, and device vulnerabilities. It turns complex protection into simple signals and quick fixes. This makes security visible every day and helps users act before risks grow.

Real-time digital safety score dashboard
by Verizon
Verizon USA presents a security dashboard with a dynamic score that quantifies a user’s digital safety in real time. It pairs a clear rating with a checklist of actions, blending upsell services and interactive quizzes. This turns security into a guided, actionable journey that boosts trust and engagement.

Security checker showing banking safety rules compliance
by mBank
mBank POL offers a security checker that shows whether customers follow key mobile banking safety rules. It confirms completed protections, such as screen lock, push alerts, and mobile authorisation, turning invisible safeguards into visible reassurance. This builds trust and encourages safer app behaviour.

Child personal safety features directly on phone lock screen
by Google
Google USA extended its Personal Safety app features to children for the first time, bringing automatic crash detection and emergency information on the lock screen to users under 13. Teens also gain a safety check timer that automatically shared their location with trusted contacts if they did not check in before a set countdown expired.

Theft detection and private space
by Google
Google USA added new security features, including theft detection with automatic locking on suspicious movement, offline device lock, improved play protect against harmful apps, and a private space for secure data.

Real-time unrecognized device login security alerts
by Revolut
Revolut GBR launches real-time security alerts that notify users the moment a login from an unrecognized device is detected. The alert immediately prompts users to change their passcode and contact support if the activity is unauthorized. Unlike passive breach notifications, the actionable format compresses fraud response time from hours or days down to minutes.

Mobile security
by AT&T
AT&T USA introduced an app that protects smartphones from malware, unsafe WiFi, and data breaches while ensuring secure browsing and device safety. On top of that provides user identity monitoring.

Opt-out scam bundle embedded at device checkout
by EE
EE GBR launches a pre-selected scam protection bundle embedded at device checkout, combining call labelling, dark web monitoring, and Norton security for £1/month as an opt-out add-on. When customers attempt to remove it, a friction screen highlights that most UK adults are scam targets, reinforcing perceived value before permitting removal. The approach lifts attach rates on low-cost add-ons without hard lock-in, making it a replicable pattern for any subscription upsell at point of sale.

Automatic crash detection with instant parent alerts
by Verizon
Verizon USA added crash detection to its Verizon Family app that automatically alerted parents when a possible vehicle crash involving their child was detected. Users received an instant notification with the location on a map and the time of the incident, along with quick action buttons to call the child or navigate directly to them.

Session timeout inactivity notification alerts
by Bank of America
Bank of America USA notifies users when their banking session times out due to inactivity, reinforcing secure behavior. This subtle but essential alert prevents unauthorized access on unattended devices. It boosts confidence by making security visible and proactive.

Real-time login alerts for new device access
by bunq
Bunq NLD sends real-time login alerts when a user signs in from a new device, clearly highlighting unusual activity. It guides users with simple steps to secure their account instantly. This proactive warning builds trust and reduces fraud risk through fast user action.

Live security dashboard with real-time threat logging
by T-Mobile
T-Mobile USA launches scam shield, a security product that automatically blocks suspicious web pages and identifies spam calls in real time. All intercepted threats are logged and displayed on a dynamic personal dashboard, giving customers live visibility into their security activity. The key differentiator is the continuously updating dashboard that turns passive protection into an transparent, customer-facing security experience.

Promo code referral with city-specific expiring credits
by Bolt
Bolt EST launches a promo code-based referral program offering 150 CZK in ride credit to users who invite friends via any messaging channel. Invited users visit a dedicated web page to copy the code and enter it during onboarding, making the flow platform-agnostic at the cost of additional steps versus direct-link referrals. Urgency is built in through city-specific discount amounts and expiration dates on each code.

Accelerometer drop-detected real-time insurance prompt
by Mtx LUX
Mtx LUX launches a sensor-driven insurance trigger that uses smartphone accelerometer data to detect device drops in real time and immediately prompts users with a contextual response. If the device is undamaged, users are offered insurance coverage for future incidents; if broken, they are guided to the nearest repair point. By converting a physical event into a personalized sales moment, the solution makes insurance outreach feel like timely assistance rather than a scheduled promotion.

In-app vehicle management hub with rewards
by CRED
CRED IND launches an in-app Garage feature that transforms its credit card platform into a full vehicle management hub. After entering a vehicle number, users access a consolidated dashboard covering insurance, FASTag, traffic challans, pollution checks, fuel prices, and a spends log. The guided onboarding tour and daily rewards layer drive habitual engagement beyond core payments.

AI chat protection
by DoorDash
DoorDash USA implemented AI to review inapp conversations between customers and delivery employees to detect offensive language. Incidents can be reported, and the orders can be cancelled.

Monitoring activity dashboard with transparency metrics
by Bark
Bark USA showed parents a clear overview of how much monitoring the app performed on their behalf. Users saw the total number of activities analyzed, alerts flagged for review, and hours of manual screening time saved, giving them confidence that their child's online activity was being continuously and thoroughly monitored.

Proactive vehicle assistant
by Tom Tom
Integrating generative AI with invehicle systems makes it possible for drivers to not only talk to their cars, but for the vehicle to talk back. E.g., the user's journey might take longer so it sends a notification that a driver should leave for work earlier.

Auto 1GB free data safety net on depletion
by EE
EE GBR introduced Data Parachute on its refreshed pay-as-you-go plans, automatically delivering 1GB of free 5G data when users ran out. The safety-net feature keeps users connected for essentials like messaging and navigation until they could top up, with plans also adding data rollover and loyalty boosts.

Kids watch experience
by Garmin
Garmin USA enhanced its smartwatch features for kids by integrating realtime location tracking, geofencing alerts, and communication tools via a paired parent app. Parents can monitor their child's activity, send reminders, and ensure safety,

Security-framed push notification opt-in with 2FA benefit
by Wise
Wise GBR frames the notification opt-in as a security feature, explaining that push alerts speed up two-step verification when identity checks are needed, paired with a bold illustrated bell and a reassurance that notifications can be turned off anytime in settings. Anchoring the request to a concrete functional benefit like faster authentication gives users a practical reason to enable alerts beyond general account updates.
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