Pre-login app experience as acquisition funnel

    Optus

    Acquisition
    Telco
    Promotion
    AUS
    2026

    Optus AUS opens the app to non-customers with a "New to Optus?" entry that showcases a network coverage map, living network features like call translate and turbocharge, SubHub subscription management, Optus sport, a device shop, and prepaid activation. The pre-login experience turns the self-care app into a brand showcase and acquisition funnel, letting prospects explore the full value proposition before signing up.

    Innovation Metrics

    29%

    Penetration

    2€

    Willingness to pay

    8%

    Customer growth

    Screen 1/8
    My Optus - Screen A
    My Optus - Screen B
    My Optus - Screen C
    My Optus - Screen D
    My Optus - Screen E
    My Optus - Screen F
    My Optus - Screen G
    My Optus - Screen H

    Want to explore this innovation further?

    Part of Byzzard's framework

    This concept is featured in one of our blueprints.

    Web & Offline to Mobile App Conversion (public) — “Open app mode: let customers explore before they sign up” →

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