Pre-login app experience as acquisition funnel

Du UAE uses swipeable promotional banners on the app login screen to showcase key offers like discounted data plans, device deals with free data, and 5G home wireless gaming bundles. Pre-login exposure turns the app entry point into a discovery surface, letting users browse offers before they even sign in.

Telenor PAK opens the My Telenor app to non-customers with a guest mode that exposes brand content, interactive games, preview episodes of Goonj TV streaming, and purchasable data and call bundles without requiring login. The open-access approach turns the self-care app into an acquisition funnel, letting prospects explore the full ecosystem and convert directly inside the app.

T-Mobile USA launches an open-access mode in its app that allows non-customers to browse and explore all subscriber benefits before committing to a plan. The feature acts as an interactive showcase, letting prospects experience the full value proposition of switching to T-Mobile directly within the app. This lowers the acquisition barrier by replacing traditional marketing with a hands-on, self-serve discovery experience.

Optus AUS offers users a nocost, 7day trial with 30GB data, unlimited calls, and texts via the My Optus app on eSIM devices, allowing easy comparison with their current provider.

Singtel SGP launches a tiered rewards programme that opens select F&B deals and experience discounts to non-customers via the My Singtel app. The approach repurposes existing loyalty content as an acquisition funnel, letting prospects sample benefits before committing to a subscription. Full subscribers unlock deeper perks including 1-for-1 dining, monthly treats, and higher attraction discounts.

Optus AUS launches a swipeable in-app onboarding overlay that guides users through scanning their driver licence and managing personal identity data within the My Optus app, powered by Mastercard's identity infrastructure. The feature emphasises data protection credentials and surfaces the identity module directly on the dashboard. The visual walkthrough is designed to build user trust and accelerate voluntary adoption ahead of mandatory verification rollout.

A prominent homepage promo banner leads users directly into a complete wireless signup flow.

Kcell KAZ opens its app to non-customers with full browsing of tariffs, a device shop with 0-0-12 installment plans, OGO Bank financial services, Yandex plus entertainment, OGO Bonus cashback offers, and a direct "become a subscriber" flow for picking or porting a number. The login-free storefront turns the self-care app into a combined acquisition and commerce platform, letting prospects shop devices, compare plans, and convert without leaving the app.

Telstra AUS launches homepage-surfaced lifestyle discounts offering reduced cinema tickets, AFL/NRL sports access, and arts pre-sale deals that earn Telstra Plus points. By embedding these perks directly on the main screen rather than a tab, subscriber value is immediately visible on every app visit. The approach repositions the app beyond account management, blending utility with everyday savings to drive retention.

Verizon USA launches an offline-to-digital rewards acquisition strategy, promoting its Verizon Up loyalty program through billboards and print ads with explicit app-enrollment calls to action. The campaign highlights app-exclusive perks to convert passive offline audiences into active mobile app users. The key differentiator is the deliberate use of traditional media as a funnel for mobile engagement and long-term retention.

Telkomsel IDN opened its app to noncustomers, allowing them to view the app interface, easily purchase services, search for suggestions with bestselling propositions, and enjoy inapp entertainment.

Telstra AUS launches an integrated entertainment hub directly within its telecom app, featuring weekly curated BINGE streaming recommendations and exclusive concert pre-sale ticket access for members. The initiative transforms routine app visits into content discovery sessions through swipeable card browsing. The key differentiator is embedding lifestyle value into a utility app, reinforcing subscription worth and driving engagement beyond standard account management.

Kcell KAZ lets non-customers browse and compare full tariff plans directly in the app, organized by use case (smartphones, calls, special, routers) with transparent pricing, data allowances, and features like "Exchange for Gigs" that converts unused minutes into data at a fixed rate. Making the entire plan catalog available before login turns the app into a self-serve sales tool where prospects can pick a tariff and subscribe without visiting a store.

Boost Mobile AUS offers prepaid plans with 12-month expiry, no lock-in contracts and full Telstra network coverage. Customers choose annual data bundles with bonus GB for new activations, plus short-term add-ons for extra flexibility. This creates predictable spending and stronger long-term value.

Cricket Wireless USA launches a post-activation upsell flow that detects newly set-up devices and resurfaces add-ons — such as insurance and international calling — skipped during checkout. The trigger fires at peak engagement, when users are actively configuring their new phone, maximizing relevance and conversion potential. A congratulatory message paired with a group savings badge reframes the offer as a welcome benefit rather than a second sales attempt, softening the commercial intent.

T-Mobile USA launches an automated competitor plan comparison feature embedded directly in the onboarding flow. Customers log into their existing telco provider's account, and T-Mobile's app extracts their current plan details to generate a personalized offer. The feature highlights specific areas where T-Mobile's plan outperforms the customer's existing contract, reducing friction and accelerating switching decisions.

Verizon USA offers a 30-day free network trial directly from the My Verizon app's discover screen, letting non-customers test the service before committing, with a share-with-a-friend referral link built into the same card. Opening the app to prospects with a no-commitment trial alongside deals and phone shopping turns the acquisition funnel into a self-serve experience where trying the network is as easy as browsing it.

Orange Flex POL introduces the SIM card zone with a four-slide onboarding walkthrough shown on first visit, explaining SIM management, number and eSIM settings, multiSIM for watches and routers, and family or employee number additions with plan pricing, before landing on the actual management screen with an add-new-number prompt. Running a section-specific intro only once teaches users what a tab offers before they see it, then steps aside permanently so the feature space stays clean on every return visit.

Vodafone GBR launches an offline-to-digital loyalty activation by promoting app-exclusive VeryMe Rewards deals — such as two Vue cinema tickets for £7 — via physical out-of-home banners. The offers are redeemable only inside the My Vodafone app, creating a direct incentive for downloads and engagement with the rewards section. The key differentiator is using a concrete, high-value offer as the hook rather than generic 'download our app' messaging.

Glo NGA launches a tutorial-driven social media campaign promoting the Glo Cafe app via Facebook with step-by-step visual guides. The campaign educates users on how to purchase data plans directly within the app using annotated screenshots and simplified flows. The main differentiator is its focus on reducing friction to self-service adoption by making complex in-app actions visually intuitive and approachable for new users.

Singtel SGP allows users to access its app without being subscribers, offering features like plan management, eSIM, and promotional deals, supporting their flexible, nocontract plan strategy​.

K Telecom RUS launches targeted cross-sell banners on its app home screen, promoting TV subscriptions and bundled multi-product packages to existing internet subscribers. The banners are strategically positioned below account and payment details on the high-traffic overview page to maximize visibility. The key differentiator is leveraging an already-engaged user touchpoint to surface upsell opportunities without disrupting core account management flows.

O2 CZE launches an in-app storefront embedded directly on the home screen, placing offers and next steps between balance and transactions without requiring users to seek out a dedicated tab. The Obchod (Shop) section splits into three distinct sub-tabs — Phones & Devices, Services, and Discount Coupons — giving each category its own dedicated space. The key differentiator is proactive commerce placement on the app's most-visited surface, replacing a single merged feed with structured, intent-based navigation.

Bell CAN launches an in-app TV channel package subscription flow within the MyBell app, allowing users to browse, select, and activate TV packages end-to-end without leaving the app. The guided experience links directly to the user's bank account for seamless payment and delivers instant order confirmation via email. The key differentiator is the fully self-serve, app-native journey that eliminates the need for customer service interaction or third-party portals.

Sunrise CHE launches a guided device onboarding experience within its My Sunrise app. The feature walks users through new device installation with a step-by-step process, simplifying setup without the need for external support. The main differentiator is its self-service approach, reducing friction for customers activating new devices independently.

Etisalat AFG built the app home screen as a tappable shop grid with tiles for bundles, app-exclusive offers, golden number purchases, mHawala mobile money, value-added services, and a gaming club. The grid layout surfaces the full product catalog in one view, turning the self-care app into a storefront that drives upsell and discovery at every login.

Citi USA launches pre-login carousel banners on its mobile app to promote the Custom Cash Card, offering a $200 cashback bonus after qualifying purchases. The placement intercepts users before they even authenticate, transforming routine login moments into high-visibility cross-sell opportunities. The key differentiator is leveraging guaranteed daily session touchpoints to drive premium card acquisition without requiring users to navigate deeper into the app.

Etisalat AFG lets noncustomers explore the app and try “Spin & Win” to win free data or minutes. By spinning first and then creating an account, they unlock a joining bonus, turning curiosity into conversion and leading them toward bundle purchases and regular app use.

Vodafone DEU bundles data usage, extra charges, the Vodafone Happy loyalty program, and a Red+ data sharing card on the home screen, with a discover section promoting exclusive rewards. An offers tab splits into recommendations and loyalty benefits with GigaPartner vouchers and coupon codes, keeping upsells and retention perks in the same app the user checks for usage.