Practical blueprints for digital product leaders
Executive-grade playbooks built from real-world examples. Each blueprint distils what the best banks, telcos and consumer apps do — and how to apply it in your own product.
Mobile Account Opening Blueprint: Faster Banking Onboarding
Reduce onboarding drop-off with BankID/eID-first verification, progressive KYC, and same-day activation. Examples from Revolut, Wise, Monzo.
New Customer Activation Blueprint: Win the First 72 Hours
Turn first-time sign-ups into habitual users. Design the activation moment and engineer the first real value into the first session.
Telco App MAU Blueprint: Build Weekly Customer Habits
Grow self-care app MAU by replacing bill-checking with proactive value, personalized perks and daily-use features.
AI Banking Interface Blueprint: Turn Intent Into Action
Replace menus with intent-driven AI. Conversational interfaces, agentic flows, and AI-first product design for banking and lending.
Digital Mortgage Blueprint: From Calculator to Servicing
Digitize the full mortgage journey — from first calculator interaction through drawdown and lifelong servicing.
Web to App Conversion Blueprint: Win Web and Offline Users
Move web, self-care portal and offline customers into your banking or telco app: open app mode, prompt timing and the three-message copy framework.
Scam Protection in Banking Apps Blueprint: Stop Fraud In-App
Stop scams in banking apps with a blueprint of 32 innovations: payee name checks, scam call detection, one-tap emergency brakes and in-app recovery.
Telco Loyalty Program Blueprint: Reduce Churn in the App
Build a telco loyalty program that cuts churn: a blueprint of 32 innovations across join, earn, burn and bond, with a CEE scan of 14 operators.