Practical blueprints for digital product leaders
Executive-grade playbooks built from real-world examples. Each blueprint distils what the best banks, telcos and consumer apps do — and how to apply it in your own product.
Mobile Account Opening in Banking Apps
Reduce onboarding drop-off with BankID/eID-first verification, progressive KYC, and same-day activation. Examples from Revolut, Wise, Monzo.
New Customer Activation
Turn first-time sign-ups into habitual users. Design the activation moment and engineer the first real value into the first session.
Monthly active users increase inspired by telco
Grow self-care app MAU by replacing bill-checking with proactive value, personalized perks and daily-use features.
AI as the New Interface Layer inspired by Banking
Replace menus with intent-driven AI. Conversational interfaces, agentic flows, and AI-first product design for banking and lending.
Digital Mortgage Lifecycle
Digitize the full mortgage journey — from first calculator interaction through drawdown and lifelong servicing.